Published monthly by the Palm Springs Chamber of Commerce January 2010
January Calendar
Jan 1 New Years Holiday
Chamber Closed
Jan 6 Marketing Committee, 3:30PM.
Jan 12 SCORE Workshop: “Managing
Your Business Finances.”
 6-9PM, FREE of charge. RSVP
Jan 13 State of the Chamber Breakfast,
7:30AM, Ace Hotel, 701 E. Palm
Canyon Drive. Special updates
from Ben-E-Lect & Office
Depot. Sponsored MMGC.
$18 Members; $22 Non-membrs.
RSVP required.
Jan 18 Martin Luther King Holiday
Chamber Closed
Jan 22 Grand Opening|Ribbon Cutting
Hyatt Regency Suites P.S.
285 N. Palm Canyon
Time to be Determined
Jan 26 Business After Hours, 5-7PM.
Trio Restaurant, 707 N. Palm
Canyon Drive.
$5 Members; $10 Non-membrs.
Jan 28 Ribbon Cutting, 3PM.
Integrated Wealth Mgmt.,
787 N. Palm Canyon Drive.
All committee meetings held in the
Chamber boardroom unless otherwise
John Pivinski, CEO
Denise Jacobs, Associate Director
Member Services
Patricia Lancaster,
Membership Development
190 W. Amado Road | Palm Springs
Special event reservations via
760.325.1577 or
 The California Chamber of Commerce released a list of new laws scheduled to take effect in 2010 or
earlier that will have an impact on businesses in California.
 Among the training materials currently available is CalBizCentral’s HR 201: Labor Law Update
seminar, which is available at .The
offers legal background information including legislation, court cases and regulatory requirements in
plain language organized to make complex laws understandable for businesses.
 The following is a list of new laws that
have recently gone into effect or will take
effect in 2010:
New Form I-9
 Revised August 7, 2009, the new Form I-
9 contains an updated list of acceptable
documents that employees must present
upon hiring. The new form also bears a
note that all documents presented to
establish identity and/or ability to work in
the United States must not be expired.
E-Verify Required for Federal
 Federal contractors and subcontractors
must use the E-Verify system when hiring employees. Other employers may use the verification system
if they wish to do so. E-Verify compares Form I-9 document information against federal government
databases to verify employment eligibility.
Increase in State Withholding
 State withholding increased on November 1, 2009. There is a 10 percent mandatory increase on
employee withholdings, a 0.6 percent increase in supplemental wage withholding and a 1.2 percent
increase on wage stock options and bonus payments.
Alternative Workweek Schedules
 The law regarding alternative workweek schedules was amended to permit an eight-hour day as a
valid alternative schedule.
 Additionally, the Division of Labor Standards Enforcement (DLSE) issued an opinion letter stating
that under some circumstances, an alternative workweek schedule may be in place for less than a full
year — for example, during the summer months only.
 Federal legislation changed the definition of which service members are covered for leave under the
"qualifying exigency" category.
 For regular Armed Forces members, "covered active duty" means duty during the deployment with the
Armed Forces to a foreign country. Reservists are covered when they are on duty during deployment
with the Armed Forces to a foreign country or notified of an impending call to active duty.
Civil Air Patrol Leave
 Employers with more than 15 employees are subject to a new leave for employees who are volunteer
members of the Civil Air Patrol.
Minimum Wage for Exempt Computer Professionals and Licensed Physicians
 Rates for exempt computer professionals and licensed physicians do not change for 2010. The current
rates for these professions are:
Computer Professionals: $37.94/hour; $6,587.50/month; $79,050/year
Licensed Physicians: $69.13/hour
 AB 1083 adds requirements to the Health and Safety Code requiring all licensed hospitals to annually
conduct a safety and security assessment.
 SB 188 amends the Code of Civil Procedure to permit post-secondary educational institutions to seek
temporary restraining orders and an injunction on behalf of a student or students. This requires written
consent of the student(s). 2010 California Labor Law Digest
CalChamber’s List of New Laws Affecting Businesses in 2010
Continued on Page 5

President’s Message Contents
Valerie Zugates
From the CEO
John Pivinski
Visits 4,374
Visits/Day 141.10
Pageviews 10,040
Pages/Visits: 2.30
Bounce Rate 52.13%
Avg Time/Site 01:44
New Visitors vs Returning 3,230/1,144
Traffic Sources
Search Engines 64.93%
Direct Traffic 16.83%
Referring Sites 18.24%
nov 21 to dec 21
benefit of the month
Save money! Chamber members receive up to a 60% discount on Office Depot
products. Just go to our website and click on the Office Depot link.
 Attention creative Palm Springs Chamber of Commerce
Members! I'd like to hear from all of you and I hope to make it
worth your while. Have you implemented an idea recently to help
cut costs or increase sales? Have you found a unique way to
motivate your employees? What are you doing extra for your
clients and customers? I want to hear your success stories.
 Tell me what you've done. How has your new idea affected your
business, your clients, or your employees. Email it to me – up to
500 words. I'll select one each month until the end of my
president's term in June. The article selected for the month will be reprinted here in Business
Matters. The business will also receive a free quarter-page sized ad.
 The first deadline is January 15, 2010, and the first selection will be printed in the February
issue. My email address is You will receive confirmation that your article is
being considered.
 You only need to submit your idea once. Those not selected will be considered during the
months to follow.
 We're doing this to recognize our members who are “thinking outside the box.”
 Remember, the first deadline is January 15th. You'll receive an email reminder. Good luck!
 Over the last few months, we have seen some members leave us
because of the tough economy. It is understandable that a member
sees rough times ahead and tries to cut all non-essential costs.
However, sometimes it can be short sighted of a member to drop his
Chamber membership without first evaluating all of the benefit gains
from the membership.
 The number one benefit you get from Chamber membership is a
very inexpensive way to market your business to a great many people.
The marketing can take place in a myriad of ways. For instance, every
Monday, the Chamber e-blasts more than 1,700 members and friends
information on current events, member specials and items that effect
your business. This service is free of charge for our members and only
takes an email from you to the chamber office to place your announcement or advertisement.
 If you want to get your message across even more, the Chamber offers a stand alone e-blast that will
only promote your advertisement This service costs $100 and the e-blast can be sent at a date and time
of your choosing.
 Another way to promote your business is to have your flyers and promotions in the Chamber Lobby.
With over 100 walk-ins per day passing through the Chamber Lobby, your exposure is assured to both
locals and visitors. Additionally, the lobby has “window advertisements” around the display cases that
members can rent on a yearly basis. We have more than 30 spots available for our members to use and
the cost is only $65 per month to have an 8x10 space with your ad.
 Other ways to promote your business is an ad in our monthly newsletter, a banner on our website, an
ad in our directory or map, and placement in our relocation packages. All inexpensive ways to advertise
your business.
 Finally, our mixers offer a great way to promote your business. We have many members who give us
gift certificates for their products or services that we raffle off at our mixers as prizes. This is an
opportunity for a member to experience your product or service and hopefully return to your business
with their friends and family. We also offer vendor tables at our mixers for our members to showcase
their products or services. At the inexpensive cost of $50 for the table, this allows mixer attendees to
gain insight about your business.
 All in all, Chamber membership is a pretty good deal for your advertising dollars.
Thanks again for your continued support.
John Pivinski
Renewing Members 4
Business After Hours | Riviera 5
Festival of Lights Entry 7
Modern Century Ribbon Cutting 7
Pirozzi Retires 7
Cachet Fiore Anniversary 7
New Members 8
DWC Bring ‘em Back Campaign 8
Green Job Growth in CA 10
Jacobs Joins Chamber Staff 10
ACS New Year’s Resolutions... 10
City Beat 10
AdFed Showcases Best of the Best 11
Working Wonders Campaign 11
in the news 11
Economists Raise 2010 Outlook 12
Quality Education...Economy 12
Good Morning Palm Springs! 13
AB1191 13
BuzzFactory...Kraft Nabisco 14
CalChamber...CA Intiatives 14
New Finance Director...DAP 14
ATHENA Snap Shots 15
CLICK HERE and start saving now! Its that easy!
Thank you for being a Chamber member and for choosing
Office Depot.
4 Thanks for re-investing in your Chamber
30 to 49 Years
Desert Regional Medical Center (40)
Clifford Daniels
(760) 323-6511 Fax: (760)323-6580
15 to 29 Years
Casswood Insurance Agency Ltd.
Dan Mahoney
(760)322-4466 Fax: (760)322-4465
Courtyard by Marriott
Christina Lehman
(760)322-6100 Fax: (760)322-6091
Desert Condo Rental & Sales
Vera Holmes
(760)320-6007 Fax: (760)202-7249
Mizell Senior Center
Dean Lockwood
(760)323-5689 Fax: (760)320-9373
Morongo Casino Resort & Spa
Tina Lentz
(800)252-4499 Fax: (951)849-7595
Palm Springs International Film Society
Darryl Macdonald
(760)322-2930 Fax: (760)322-4087
1 to 14 Years
Best Western Yucca Valley
Hotel & Suites
Aisha Parke
(760)365-3555 Fax: (760)365-3055
Cabot’s Pueblo Museum Foundation
Michael O’Keefe
(760)329-7610 Fax: (760)329-2738
City of Palm Springs, The
David Ready
(760)323-8299 Fax: (760)323-8207
Country Club & Resort Rentals
Howard Gurvitz
(760)772-3880 Fax: (760)772-3878
Danmer Custom Shutters
Anna Carrillo
(800)782-6676 Fax: (818)734-1584
Desert Riviera Garden Hotel
Larry Stearns
(760)327-5314 Fax: (760)322-9467
Doral/Desert Princess Resort
Palm Springs
Elie Zod
(760)322-7000 Fax: (760)322-6853
Forest Lawn - Palm Springs FD 1908
Larry Davis
(760)321-0994 Fax: (760)324-1715
Alvin Fuchs-Keller Williams Realty
Alvin Fuchs
(760)219-1504 Fax: (760)327-1524
Horizon Hotel, The
Ghassan J. Sader
(760)323-1858 Fax: (760)327-2933
Indian Wells Tennis Garden
Melanie Hinrichs
(760)200-8400 Fax: (760)200-8440
La Sierra University World Museum
of Natural History
Tim Evans
(951)785-2500 Fax: (951)785-2426
Larry McFadden
MIMO Gallery
Gabor Ujvari
(760)673-9996 Fax: (760)322-7443
Movie Colony Hotel
Donald Smith
(760)320-6340 Fax: (760)320-1640
My Chauffeur Limousine Service
David Berg
(760)321-4001 Fax: (760)321-4094
Office Depot - Palm Springs #2327
Tony Giudici
(760)322-6707 Fax: (760)322-4282
Palm Springs Conservatory
of Art & Science
Katie Burd
(760)408-2406 Fax: (760)327-3050
Palm Springs Volvo - Subaru
Orie Mann
(760)321-6600 Fax: (760)328-6298
Westwood Catering Ltd.
Randy Bruno
Cover story continued
Out-of-State Marriages
 California recognizes out-of-state marriages as legal in California if
they are legal in the state where the marriage occurred. SB 54
provides a same-sex couple's marriage, valid in the state in which it
was contracted, will receive the same rights in California as spouses,
with the exception of the designation of "marriage."
Workers' Compensation Cannot Be Denied
 Workers' compensation cannot be denied because an employee was
killed by a third party in the course of the employee's work, no
personal relationship existed between them and the injury/death was
because of third party's personal belief relating to the employee's
race, religion, color, national origin, age, gender, disability, sex or
sexual orientation.
CalChamber Offers Seminars on Labor/Employment Laws
 Upcoming seminars presented by the CalChamber will provide
updates on changes in human resources and labor and employment
law requirements that will affect how companies do business in 2010.
 Space is filling up fast for the seminars
offered by CalBizCentral, the source for California business and
human resource compliance products, presented by the CalChamber.
 This seminar is designed for HR professionals or any employee
responsible for HR duties. Each HR 201: Labor Law Update seminar
will cover new federal and California legislation and regulations, and
important case law about which employers should be aware.
 For more information, visit .
HR 201: Labor Law Update
Business After Hours
at the Riviera Resort & Spa
Thank you
prize donors
Ace Hotel & Swim Club
American Medical Response
Chiropractic Works
Crystal Fantasy
I.M.A.G.E.S. by Gideon
Jeff House, Massage Therapist
Jessup Auto Plaza
The John K Studio
Karvelis & Associates
Las Casuelas Terraza
Miracle Springs Resort & Spa
Palm Springs Aerial Tramway
Palm Springs Carriages
Photo Colorgraphix
Josef Saliba Salon
Tahquitz Creek Golf Resort
Wyndham Palm Springs Hotel
Valerie Zugates|UBS Financial Svs.
Thank you
prize donors
 Pictured above, Chamber Prez,
Valerie Zugates presents Olivia,
Catering, with a certificate of
appreciation recognizing the Riviera
Resort and Spa’s generosity in
sponsoring the Nov mixer.
 Taking advantage of the more than 100 who attended, table sponsors
PartyLab and Menopause the Musical pitched their services and event.
Tuesday | January 12 | 6 to 9PM
Chamber Board Room
258 N. Palm Canyon Dr.
Palm Springs, CA
by Marcel de Claremont Marcel Bassirian celebrated the grand
opening of his new gallery at 411 S. Palm
Canyon on November 23. Ushering in the new location were City
Councilmember Rick Hutcheson,
Chamber CEO John Pivinski,
Ambassadors, staff and members of
his sales team.
 The gallery specializes in selling
unique handmade antique and new
rugs and custom-made contemporary
traditional designs, Aubussons,
Needle Point, Kilims, Tribal and
Oriental rugs from a variety of countries. The rug gallery provides a service of
hand-washing and professional restoration of all rugs and tapestries.
 The gallery is a recognized and reliable source for insurance companies for
flood and other rug-related damages. Marcel de Claremont Rug Gallery buys
old rugs and trades old rugs for new ones.
 Visit his showroom at 411 S. Palm Canyon or at
Marcel can be reached at 760/322-7847.
Cachet Fiore prestigious events
& floral design
 Cachet Fiore celebrated their anniversary as
prestigiously as their floral designs on Friday,
December 4. Friends, patrons and notables
such as City Councilmember Rick Hutcheson
and 2009 Terra Award honoree Dr. Sharron
Stroud were on hand to congratulate proprietor
Edward Paquette.
 With more than 30 years of floral design
experience specializing in weddings and
events, Cachet Fiore has built a solid and loyal
reputation for providing ingenious and creative
design solutions coupled with exceptional
quality and the utmost in personal and reliable service.
 Cachet Fiore has just added resources for hotels, photographers, ministers
etc. in Palm Springs and Rhode Island to assist you in planning the perfect
 Located at 1572 S. Palm Canyon, Edward and his exceptional staff will be
delighted to assist you in planning your next event. Visit their website at or call 760/285-5992 for more information.
Festival of Lights Parade
 2009 ATHENA and Terra Award honorees braved 30 degree cold as they
“donned” to participate in the 2009 Festival of Lights Parade on December 5.
Special thanks go to Palm Desert National Bank for sponsoring this year’s
Chamber entry, and Palm Springs Carriages for providing the festively
decorated and lighted holiday carriage.
Pirozzi Retires!
will assume role
as “ama”
 After nine years as the Director of Member Services, Karen Pirozzi is
retiring to spend more quality time with her grandchildren and family. This is
Pirozzi’s second “attempt”
at retirement, having been a
former employee of the
Riverside County Office of
Education before joining
the Chamber.
 “While I’ll miss the staff
and members I’ve come to
know so well, I’ll
occasionally help out with
activities and events,” said
Pirozzi. “With two new
grandsons (Delano age two,
and Leone two-months) I’m
looking forward to
spending more time as their
“ama” and with family,”
she added.
 The Chamber will miss
Karen’s expertise deeply,
but understand her desire to
spend more time with
Vincent, Giovanni and his wife Catherine, Vincenzo and the grandchildren,
explained John Pivinski, CEO. The Board of Directors and staff wish Karen
and her family the best as she pursues retired life. “We’re always here should
she need a ‘change of pace’ once in awhile.”
see related story on page 10
Celebrity Tours
Tim Bannister
(760)770-2700 Fax (760)770-2707
4741 E. Palm Canyon Drive, Suite F
Palm Springs CA 92264
John Ege
1775 E. Palm Canyon Drive, #110
Palm Springs CA 92264
Associate Member
Wayne Fellabaum
883 E. San Lucas Road
Palm Springs CA 92264
Associate Member
Gary Kinley
960 E. palm Canyon Drive, #101
Palm Springs CA 92264
Associate Member
Marcel Modern Century Rugs
Marcel Bassirian
(760)322-7847 Fax (760)322-9103
441 South Palm Canyon Drive
Palm Springs CA 92262
Rug Dealers
Richard Margrave
2955 E. Sonora Road
Palm Springs CA 92264
Associate Member
Menopause the Musical
Jeff Hocker
(760)320-5272 Fax (760)320-5372
1500 S Calle Palo Fierro
Palm Springs CA 92264
Daniel Parker, Ph.D.
901 E. Tahquitz Canyon Way
Suite A201
Palm Springs CA 92262
Health Care & Family Services
Larry Babitz
(760)202-6963 Fax (760)202-6983
68703 Perez Road
Cathedral City CA 92234
 We are pleased to announce
two new additions to the
Chamber’s President’s Circle.
Desert Radio Group and Forest
Lawn have agreed to th
enhanced membership program
and we offer our sincere thanks
for their support and
 The President’s Circle, begun
in 2007, allows our members to
pay for all of their sponsorships,
dues and meetings in one
payment per year. This
guarantees them choice seats at
events and early event
marketing opportunities.
 Including the two newest
members, the current list of
President’s Circle members
include: Agua Caliente Band of
Cahuilla Indians, Desert
Regional Medical Center,
Akeena Solar, R & R
Broadcasting, City of Palm
Springs, Maryanov Madsen
Gordon & Campbell, Best Best
& Kreiger, Jessup Auto Plaza,
Canyon National Bank, and
Southern California Edison.
 If you would like to learn
more about the President’s
Circle and would like to become
part of it, please contact John
Pivinski, CEO at the Chamber
office 760/322-5912.
Division of Workers’ Compensation launches “Bring ‘em Back” campaign
Campaign aims to educate small employers about money available to
bring employees back to the job or keep them working following an injury
 The Division of Workers’ Compensation (DWC) has launched a campaign to help small employers bring their
employees back to work or keep them working following workplace injuries. The “Bring em Back” campaign provides
the specific information small employers need, in a user-friendly Web site, to apply for reimbursement for purchases
they make to help employees stay working while they recover.
 According to the RAND Corporation, a non-profit think tank, both employers and injured workers benefit when
employees return to work quickly following a workplace injury. That’s why the workers’ comp reforms implemented
in 2004 placed the emphasis on providing injured workers with sound medical treatment and getting them back to
work as soon as possible.
 It’s also why the state developed an incentive program that helps small employers accomplish this goal by providing
up to $2,500 in reimbursements for dollars spent on workplace modifications that bring an injured employee back to
the job.
 Specifically, any employer with fewer than 50 full-time employees, whose employee was injured on the job after
July 1, 2004, may qualify for reimbursement of up to:
 $1,250 for workplace modifications that bring a temporarily disabled employee back to work
 $2,500 for workplace modifications that bring a permanently disabled employee back to work
 Reimbursement can be for any of the following expenses, provided they are prescribed by a physician or are
reasonably required by work restrictions laid out in a medical report:
(1) Modification to the work site
(2) Equipment
(3) Furniture
(4) Tools
(5) Any other necessary costs reasonably required to accommodate your employee's restrictions.
 Some examples of purchases the state has provided reimbursement for include:
A platform and extended eyepiece for a biological analyst
 Custom knee pads for a tile setter
A computer keyboard tray and document holder for an office administrator.
 While there are some restrictions in the program, getting reimbursement is as easy as filling out a few short forms
and providing receipts.
 In addition to providing reimbursement for purchases that bring an employee back to work or keep them on the job,
the state’s return to work experts are available to provide consultations and presentations for employers or employer
organizations on the subject.
 Questions? Contact the Return to Work Reimbursement Program at (510) 286-6990 or
 On the Web at . Click the link in the right navigation pane. “Bring ‘em Back”
Parades of Palm Springs presents Award of Excellence
to Palm Springs Walk of Stars “Most Creative Big Rig” at Festival of Lights!
(L to R) Joe & Pat Manhart, Advanced Hearing Systems
with Celebrity Guest Kaye Ballard.

Job growth in California is going green
 Green businesses are blooming in California, creating
jobs at a faster pace than the broader economy, a new
study has found.
 The report from Next 10, a nonprofit research group
in Palo Alto, explores California's "core green
economy," including areas such as research and
advocacy, finance and investment, energy efficiency,
recycling and building. The study, released Dec. 9,
determined that the number of green companies surged
45% from 1995 to 2008, and total jobs in areas such as
energy efficiency, renewable fuels and clean tech grew
36%. During the same period general employment in
the state expanded just 13%.
 From January 2007 to January 2008 green jobs
increased 5% while total jobs declined 1%.
 The number of green jobs in the Golden State jumped
to 159,000 in 2008 from 117,000 in 1995, an average
annual growth rate of 2.4%, according to what Next 10
called "the most comprehensive accounting" of the
sector ever conducted.
 Many of the green jobs represent occupations that
existed long before the green boom, such as
electricians, carpenters and supply chain managers. But
the eco-friendly economy is also spawning new job
descriptions, such as energy auditors and solar
photovoltaic installers.
 Some highlights:
² Median annual earnings range from $21,000 to more
than $130,000.
²The Sacramento area led green job growth with an
87% jump, followed by the San Diego region with
57%, the San Francisco Bay Area with 51% and the
Orange County and Inland Empire area with 50%.
The Bay Area dominates energy research and
consulting, while the San Joaquin Valley has a high
concentration of jobs in wind generation. The North
Coast and Sacramento areas take precedence in
geothermal power; the Sacramento Valley is a hot spot
for biomass.
² Service-based green jobs, such as environmental
consulting, make up 45% of green employment.
Manufacturing, focused in energy efficiency and
energy generation, accounts for another 21%.
 The industry is still too small to drag the state out of
its jobs slump but could at least nudge the economy
toward recovery.
 "Green jobs are not a panacea," said Noel Perry, a
venture capitalist and founder of Next 10. "But this is
the foundation of the green economy, and all the trend
lines are up."
 The strength of California's green economy is a
reflection of early legislative mandates and a business
community that has long been open to eco-friendly
strategies and change, said Doug Henton, co-founder of
Collaborative Economics, the Silicon Valley firm that
prepared the report for Next 10.
 “We have markets and we have policies that have
favored energy efficiency," Henton said. "But part of
these trends isn't about doing the same thing. California
can be a leader in coming up with new approaches and
exporting them across the country and globally."
Source: Tiffany Hsu, Los Angeles Times Dec. 9
From January 2007 to January 2008 green jobs increased 5%
while total jobs declined 1%
City Beat
 Sustainability Commission Now Accepting
Submissions for Juried Photographic Competition
"Earth Through a Lens," April 1-30... In celebration
of the 40th anniversary of Earth Day, the Palm
Springs Sustainability Commission is now accepting
submissions for a juried photographic competition in
which the top three winners will get their works
showcased in prestigious Palm Springs Life
 "Earth Through a Lens," is slated to run April 1-30,
with an exhibition of 30 photographs along world
famous Palm Canyon Drive. Categories will include:
²The natural environment – water, desert,
²The adverse effect of human activity on the
² Restoration of environmental damage
 To register for the competition and upload images,
visit .
 Prizes of $1,500, $1,000 and $500 as well as travel
stipends will be awarded to the top three awardees to
attend Earth Day in Palm Springs, slated for April 22.
In addition, the top three winning photos will be
published in Palm Springs Life Magazine.
For more information, visit
 or call the Office of Sustainability at
WestJet Announces Expansion to YearRound
Service at PSP...Canadian airline
WestJet announced recently that it will expand
to year-round service at Palm Springs
International Airport.
 Beginning in June, the airline will fly two
weekly round trips on Thursday and on Sunday
from its hub in Calgary.
 WestJet is a steadily growing element of the
air service at Palm Springs International
Airport -- with current daily flights from
Calgary, Edmonton, and Vancouver.
 In fact, the airline has carried about 128,000
passengers in and out of the airport this year,
according to Thomas Nolan, Executive
Director of Palm Springs International Airport.
 “It's simply great that our Canadian partners
recognize how this desert oasis has so much to
offer as a tourist destination even in the
summer months," Nolan said. "We look
forward to this extended air service bringing
more visitors to Palm Springs -- and we
encourage local residents who go on summer
vacation to take advantage of the WestJet
flights back to Calgary – which will connect
you to cities throughout Canada."
Jacobs joins Chamber staff...
 Many of you may have noticed a new face at several Chamber functions.
The Chamber is pleased to formally announce the addition of Denise Jacobs
as Associate Director of Member Services.
 Denise will assume many of the functions of now retired Karen Pirozzi,
and has been working with Karen for the past several months to ensure a
smooth transition of responsibility.
 Jacob’s previous experience includes various positions in the hospitality
industry and as a sales representative with the Palm Springs Bureau of
Tourism from 2002 through 2008. She majored in Business Administration at
Cal State San Bernardino, and comes to the Chamber with particularly strong
computer skills.
 “We’re very fortunate to have Denise onboard, with her skills and outgoing
personality, she is a welcome addition to the staff,” said CEO John Pivinski.
 Denise and husband Howard reside in Palm Springs, have three children ranging in age from 27 to 11
and three dogs. Her favorite pastime is golf.
American Cancer Society5New Year’s Resolutions That Can Change Your Life!
 Keeping your New Year's resolutions throughout the year is easier when you get support. The American Cancer
Society offers many free resources to help Californians attain their New Year's goals and change their life.
Quit Smoking – People who quit smoking, regardless of their age, live longer than people who continue to smoke.
By quitting, a person decreases their chances of heart disease, chronic bronchitis, emphysema and cancers of the
mouth, pharynx, larynx, esophagus, pancreas, uterine cervix, kidney, bladder and lung. Call the California Smokers'
Helpline at (800) NO-BUTTS for support, including motivational self-help materials, telephone counseling and
referrals to local tobacco cessation resources.
¹Eat Healthy, Get Exercise, Lose Weight – For the majority of Americans who do not use tobacco, eating well –
along with being physically active and maintaining a healthy weight – is the best defense against diseases such as
cancer, heart disease and diabetes. The American Cancer Society, American Heart Association and American Diabetes
Association have joined together in a campaign to help Americans make smart choices every day regarding their
health. Visit for tips, tools and more information.
Volunteer – Regardless of sex, ethnicity or other demographics, people who give time to help others have proven
longer life expectancies. More than 160,000 California volunteers provide support to cancer patients, their caregivers
and loved ones through American Cancer Society activities that range from fundraising events and advocacy to one-
on-one support and providing transportation to treatment. Call (800) ACS-2345 to get involved in your community.
Schedule necessary screenings and doctor appointments – As adults age, their chances of being diagnosed with
cancer and other medical conditions increase. Schedule necessary check-ups and screenings to catch cancers at their
earliest stage, and, in the case of colon cancer, even prevent it. Visit to learn about cancer screening
guidelines and sign up yourself or a loved one for a reminder to get an annual mammogram.
¹Make a Will – You can improve the quality of life for the ones you love when you draft a will that enables assets to
be passed along easily and directed towards causes important to you. Free tools are available to help guide you through
the process of determining your goals and gathering the right documents and information to take to your attorney. Call
(800) ACS-2345 and ask to speak to a planned giving officer. 
DBA Welcomes New Board Member...Desert Business Association (DBA),
the Coachella Valley's only GLBT business association since 1979, recently
welcomed local businessman Patrick Farrar to its' board of directors.
 An active member in the Palm Springs community, Farrar has been in the
construction business since 1993, offering remodeling, home repairs, project
management and handyman services through his Palm Springs-based
. In addition to his active service with the
Palm Springs Chamber of Commerce, Patrick also participates in the Sun Up
 “Patrick's participation furthers our goal of diversifying our board to show a
greater cross-section of businesses,” said DBA President Charlie Robles. “Not
only does he bring a fresh perspective but, as a successful entrepreneur, he also
has an outgoing, can-do approach which is always welcome.”
 The Desert Business Association, Coachella Valley's only gay chamber of
commerce, is a business network formed to promote and support GLBT and
GLBT-friendly businesses, professionals and individuals who have joined
together for humanitarian, educational, and business purposes. The Association
began in 1979 and has forged relationships with fellow GLBT organizations as
well as mainstream Chambers of Commerce throughout southern California.
The DBA can be reached online at .
Kate Spates Assumes New Role as President of Women Leaders Forum
of the Coachella Valley...Women Leaders Forum of the Coachella Valley's
(WLF) Board of Directors has voted WLF President-Elect Kate Spates to serve
as the new president of the nonprofit professional organization. The vote took
place during a special Board of Directors meeting convened on November 30,
 Spates is the founder and president of , an awardwinning
website marketing and design firm based in Palm Desert, California.
She will serve as president until her three-year board term is completed in May
2010. In addition to her new role as president, Spates also developed and chairs
WLF's new quarterly Educational Series in partnership with UCR-Palm Desert.
 "I am absolutely delighted to take the reins of this great organization," Spates
said. "Women Leaders Forum has a tremendous impact in this Valley
community, shaping the leaders of today and tomorrow through its active
networking, educational and scholarship programs," Spates said.
Arthritis Foundation Grant To Fund Self-Help Classes For More Than
240 District Residents... has approved a grant of
$129,000 for three Life Improvement Series programs for the Arthritis
Foundation: a Self-Help Program, a series of “Train the Trainer” courses, and
12 exercise programs. Together, these three programs will improve the health
and lives of between 240 and 300 local District residents living with arthritis.
“There are about 46 million adults and 300,000 children in the United States
with some form of arthritis – almost 1 in 5 people,” said Glen Grayman, MD,
Board President for Desert Healthcare District. “We expect to see that number
rise as the baby boomer generation ages. Arthritis is the most common cause
of disability in America. Therefore, through these programs offered by the
Arthritis Foundation, we can help improve the health of many District
 The new grant funding will enable the Foundation to offer its signature sixweek
Self-Help Program, which was developed at Stanford University to
improve arthritis through self-management. Twelve of the courses will be
offered in 2009/2010, and will instruct between 20-25 people each about how
to manage their arthritis through nutrition, exercise, pain/stress management,
goal setting, medication, and more.
 The new grant will also be used to implement four “Train the Trainer”
courses to enable the expansion of the Life Improvement Series programs. Due
to new revisions and updates to the programs, all Arthritis Foundation
trainers/instructors in the Coachella Valley require retraining. The District grant
will bring all local instructors and trainers up-to-date in their certifications.
 Additionally, the grant will help fund four aquatic exercise programs, four
land-based exercise programs, and four Tai Chi Programs. These programs are
complementary to the Self-Help program and provide an overall path to better
health for those living with arthritis.
 Desert Healthcare District is a government agency, established by the state of
California in 1948, to improve and support community health programs within
a 457-square mile service area in the Coachella Valley. The District also owns
and oversees the lease of .
Construction & Handyman Services
Image Marketing Concepts
Desert Healthcare District
Desert Regional Medical Center in Palm Springs
in the news
 Working Wonders, now commemorating 10 years of service to women,
children, youth and families living with HIV/AIDS in the Coachella Valley,
has launched a new HIV/AIDS awareness campaign geared toward local
youth. The campaign, funded by a $6,500 grant from the Desert Regional
Medical Center Auxiliary, will include bus signs on more than 40 SunLine
buses for the next three months.
 “With the recent cuts to local programs for HIV/AIDS, we’re stepping it up
as the only agency in the valley focused on awareness and prevention of this
fully-preventable disease,” said Evelyn Valentino, Executive Director of
Working Wonders. “After working with a focus group of local teenagers, we
realized the severe lack of information about HIV/AIDS in their demographic,
so we designed this campaign to reach local young people while they ride the
 The signs, placed inside local SunLine buses beginning October 15, include
healthy-looking people with the message “you can’t tell if someone has AIDS
just by looking at them.” The focus study conducted by Working Wonders
found that most teenagers believe that you can see visible signs of HIV/AIDS,
while many of those affected show no outward signs of the disease. Additional
funding to continue the campaign for another 3-month period is currently
being sought.
 Valentino added “We are hopeful that this campaign will not only inspire
teens to think before having unprotected sex, but also visit our website
 to learn more about HIV/AIDS in our new ‘HIV 101’
 According to the Riverside County Department of Public Health, as of
December 31, 2008, there are 5,597 people living with HIV and AIDS
(PLWHA) in Riverside County. Of this number, 3,067 (55%) PLWHA live in
the Desert Healthcare District service area zip codes. Approximately 85 of
these PLWHA living in the Coachella Valley were diagnosed as youth (under
25 years old). In 2007, among the 96 individuals testing HIV positive in
Riverside County, 49 (51%) individuals live in the Coachella Valley; six are
youth up to 18 years old and young adults less than 25 years old.
 Working Wonders is a non-profit community service organization that is
dedicated to empowering women and families at risk or living with HIV/AIDS
in the Coachella Valley. Through education, counseling, and other support,
Working Wonders helps to prevent the spread of HIV/AIDS and to improve
the quality of life for those who are affected by the disease. For more
information about Working Wonders, please visit or
call 760/324-7586.
Working Wonders Launches HIV/AIDS
Prevention Campaign
 The American Advertising Federation (AAF) Palm Springs - Desert Cities
host its January Luncheon, during which a reel featuring the ʻBest of the
Best” recent Clio Awards will be screened. Additionally, previous winners of
AAFʼs annual ADDY Awards competition will share tips to help entrants with
their entries for our local ADDYs, March 12, 2010. Donʼt miss this exciting
and interesting luncheon.
 The luncheon will take place on Wednesday, January 13, 2009 at the Agua
Caliente Casino Resort Spa in the Cahuilla Ballroom, 32-250 Bob Hope Drive
in Rancho Mirage. Registration begins at 11:30 AM and the program begins
at 12:00 noon. The event is open to the public for $35, and to AAF members
for $30. Cash, check, and all major credit cards accepted. To RSVP, please
call 760/325-2882 or visit prior to 5 PM on Friday,
January 8, 2010.
AdFed Showcases ‘Best of the Best’
CLIO Advertising Award Winner
at January Luncheon
Targeted Messages Hit
Local SunLine Buses
12 Quality Higher Education Important to the Economy
 “Almost nothing is more important to the California
economy than a strong, effective, quality higher
education system,” California Chamber of Commerce
Chair Frederick R. Ruiz recently told a legislative
 Testifying at a hearing on the reworking of the
California Master Plan for Higher Education, Ruiz said
the CalChamber wants to be part of the solution and
urged committee members to keep job creation in
 “College graduates become professionals to run
California businesses. They do research that creates
new products, that create new businesses and that create new and higher paying jobs. This is the jobcreation
formula,” Ruiz told the committee. “We can’t lose sight of this formula as your work
 The December hearing was the first of many scheduled on the restructuring of the plan designed in
1960 to help integrate the missions of the University of California (UC), California State University
(CSU) System and the California Community College System.
 Reductions in funding from the state’s General Fund as California struggles with an immense
structural deficit have put a strain on California’s higher education programs.
Cost-Benefit Analysis
 Ruiz, who represented California’s business community on behalf of the
CalChamber at the hearing, is co-chairman and co-chief executive officer of Ruiz
Foods and a member of the UC Board of Regents.
 “Any business or organization under stress must, at a minimum, do a costbenefit
analysis of all their programs and determine how best to produce the
greatest value,” Ruiz said. For example:
¹ Should our community colleges be more focused on a degree for lower division
preparation and performance-based student success?
¹ Should UC rebalance its undergraduate v. graduate mission?
 Should CSU increase student population if it means longer undergraduate careers, or reduce
enrollment and require graduation in four years?
Changing Workforce
 Ruiz emphasized the importance of considering the ever-changing landscape of California’s
 “It is imperative that we recognize tomorrow’s workforce will look very different than the
workforce of today,” Ruiz said.
 Today, the state’s workforce is 60 percent white, but enrollment in California K-12 public schools
shows a very different picture. Nearly half, 48 percent, of California public school students are
Hispanic, 8 percent are students of color and 8 percent are Asian students—meaning less than a
third, 30 percent, are white, Ruiz said.
 “California’s economic future is dependent on how well we educate the Hispanic students, the
students of color and the Asian students in our public schools,” Ruiz said.
 While the landscape of the workforce changes, so will the supply of and demand for qualified
employees. The Public Policy Institute of California estimates that California’s higher education
systems will need to produce an additional million college graduates by 2025 to sustain a growing
 “We are falling short of that target now, as we did during the more recent, better budget years.”
Ruiz said.
 Only 35 percent of California working adults are projected to have a college degree in 2025, but
54 percent of the jobs in the California economy at that time are projected to need a college graduate
 Ruiz said access and affordability to a good higher education must be a factor when considering
the new master plan.
 “It is vital that the state of California take responsibility for providing a reliable and sustainable
funding formula that ensures California’s higher education systems can guarantee a quality college
education to sustain the economic prosperity California has so long enjoyed,” Ruiz said.
 A new master plan with policies for coordination of efficiencies and focus can help California
community colleges and the universities find new solutions that could become the institutional
framework for the future.
 “Compromising the quality of our higher education programs is not acceptable,” Ruiz said.
Source: CalChamber
 Leading economists who declared the end of the
recession, which began in December 2007, but
warned of continued job struggles, said in a new
survey the economy is poised to add jobs “within the
next few months.”
 The survey from the National Association for
Business Economics reaffirmed the assertion the
recession is over.
 “While the recovery has been jobless so far, that
should soon change,” said NABE President Lynn
Reaser, chief economist at Point Loma Nazarene
University. “Within the next few months, companies
should be adding instead of cutting jobs.”
 Members of the NABE forecast panel tempered
their otherwise bullish outlook by predicting a
relatively sluggish consumer upturn but anticipated a
sizable housing rebound, low inflation, and further
rise in stock prices.
 The panel members said too the Federal Reserve’s
policies will not lead to higher inflation but were
generally “extremely” concerned about high federal
deficits over the next five years.
The panel:
 Boosted its expectations for growth forecasting
3.0% growth rate for the fourth quarter, up from its
prior forecast of 2.4%; in the forecast issued one
month ago, the NABE panel did not anticipate a
3.0% growth rate until the latter half of 2010.
 Said the unemployment rate would be 10% for
three quarters beginning in the fourth quarter this
year and dwindle down to 9.6% by the end of 2010.
In its forecast a month ago the NABE panel said the
unemployment rate would come down slightly faster,
dropping to 9.5% by the end of next year.
 Repeated its forecast payroll jobs would stop
declining in the first quarter next year, but said job
growth would reach 200,000 per month by the end of
next year, slightly more than the 195,000 in the
earlier forecast.
 Said the Federal Open Market Committee would
begin raising the target Fed Funds rate by the second
quarter next year, slightly ahead of the earlier
forecast which saw rates going up in the third
quarter. In each forecast though the panel said the
Fed Funds rate would be 1.00% by the end of 2010
compared with the current rate range of 0 to 0.25%.
 The survey responses ranged widely. While the
median forecast, for example, was the economy
would be adding 200,000 jobs per month by the end
of next year, the bottom five of the 48 panelists said
the economy would still be losing 78,000 jobs per
month at the end of 2010 but the five highest panel
members said job growth would average 388,000 per
month by the end of next year.
 When asked to rank “concerns” over the next fiveyear
period, panelists ranked high unemployment
second only to the federal deficit.
 According to the survey, the housing market “will
gather momentum.” After a steep and extended fouryear
decline, the panelists said housing starts and
residential investment will rise sharply in 2010.
House prices are expected, the panelists said, to
register “a modest gain of 2% in 2010.”

Mark Lieberman is the senior economist for the Fox
Business Network. Prior to joining FOX, he served as
first vice president and manager of economic analysis
and research at Washington Mutual in New York. Before
that, he served as senior vice president at Dime Savings
Bank of New York (which was later acquired by
Washington Mutual), where he specialized in credit and
risk management. He is a member of the Executive
Committee of the New York Association for Business
Economics. He has a degree in Economics from the
Wharton School of the University of Pennsylvania.
Follow Mark on Twitter at foxeconomics:
Source: Mark Leiberman/
Business Economists Raise
2010 Growth Outlook
Business Watch Crime Prevention Tip
Crime Prevention Tip of the Month
 As a part of the PSPD's commitment toward
 community policing, we will continue to seek
 ways to inform the business community on
 helpful and relevant crime prevention techniques.
 Therefore, we will be adding a CRIME
 PREVENTION TIP to the Palm Springs Chamber monthly
 Newsletter. Like the weekly crime prevention tip, we
 will provide you with tips on how to keep you,
 your business, and your employees safe from
 would-be criminals. Because our officers cannot be on every
 corner all the time, we need help from you, the public, to be
 responsible in observing and reporting any suspicious or
criminal activity in your neighborhood. Thank you and stay safe!
Wednesday October 14th @ 6:30PM
 FREE For All Palm Springs Business Owners!!
Officer Nancy Carr from Palm Springs PD will present valuable information on how to
prevent check and credit card fraud. Terry Muehlstedt – Wal-Mart Asset Protection Coordinator – will give an important
presentation about shoplifting and how to prevent you and your business from becoming a
Other essential information on Employee Safety and Burglary Prevention will be presented.
Email or call760/778-8421 for more information.
Good Morning Palm Springs!
Networking Through the Holidays (and Beyond)
“Good Morning...”
 , executive coach, author, trainer, speaker provided
compelling insight about the do’s and don’ts of networking. Her
comprehensive presentation included how to present yourself to other
business colleagues, ice breakers, business card protocol and format
concerns, note card protocol, starting and ending a conversation, and
following up with potential and important business contacts.
 Those attending the breakfast were not immune from participating in
several unrehearsed exercises on “how to” and “how not” networking skill
 At the conclusion of her
presentation the Chamber
gave away a copy of her
popular book, It Doesn’t
Hurt to Ask: It is All About
Communication. For more
information, you are
encouraged to visit her website, .
 Kudos to
sponsoring the December
“Good Morning Palm
Springs!” breakfast
forum. At left Chamber
President Valerie Zugates
presents a certificate of
appreciation to Marci
Spearman. Right, CNB’s
James Gibson informed
the breakfast of valuable
business services Canyon
National Bank provides.
Kathy Condon
National Bank
Michael Bloomfield
Fisher Wireless Services
41-995 Boardwalk, Ste I
Palm Desert, CA 92211
(760)341-8021 F: (760)341-8041 One of Condon’s exercises...”What great thing
happened to you recently?”
All about AB1191
Alcoholic beverages: proof of age: passports
 AB1191 goes into effect January 1. The
Alcoholic Beverage Control Act makes it a
misdemeanor for any person under the age of 21
years to purchase any alcoholic beverage or
consume any alcoholic beverage in any on-sale
premises. The act also subjects a holder of a
license to sell alcoholic beverages to criminal
prosecution and suspension or revocation of that
license if the licensee sells any alcoholic
beverages to any person under 21 years of age.
 Existing law provides that a licensee's
acceptance of bona fide evidence, as defined,
constitutes a defense to any action against the
 This bill will authorize the acceptance of a
valid passport, issued by the United States
government or a foreign government, as
bona fide evidence that a person is 21 years of
age or older.
 This bill makes findings and declarations with
regard to the importance of tourism to California.
 This bill will incorporate changes made by AB
59 that would become operative if both bills are
enacted and this bill is enacted after AB 59.
 For complete details about AB1191 go to
BuzzFactory Named
Agency of Record for
2010 Kraft Nabisco
 BuzzFactory has been engaged for a second year
to handle the branding, brand management and
execution of all customer facing print, web,
outdoor, direct mail and electronic promotions for
the 2010 Kraft Nabisco Championship.
 “We're golfers who love marketing, and
marketers who love golf, so it is a perfect fit for
our firm,” says Mark Anderson, President of
BuzzFactory. “The event is continually improving
and gaining momentum because of their strong
vision and leadership. It is a pleasure to work for
such a forward-thinking client as the Kraft Nabisco
Championship,” says Anderson.
 “We're excited to be partnering with BuzzFactory
for another year,” says Gabe Codding, Business
Manager. “Their strong creative direction, brand
management and strategic thinking has been a
tremendous asset to the event,” says Codding.
 The Kraft Nabisco Championship will be held
March 29 – April 4, 2010 at Mission Hills Country
Club in Rancho Mirage, CA. It is the first Major on
the LPGA tour and is one of thirty major sporting
events in the world. BuzzFactory is a results
focused integrated marketing firm offering
strategic marketing campaign development, brand
management and execution. For more information
on BuzzFactory call 760/969-4200 or email
 The California Chamber of Commerce today
announced the following positions on several
proposed initiatives:
For more information on each position, click on
the corresponding hyperlinks.
¹ Repeal Corporate Tax Loopholes Act
The Local Voter Control and Government
Accountability Act
 Protect Homeowners and Close Corporate Tax ¹
 Loopholes Act
 Education and Taxpayer Fairness Act
 “Corporate Taxes” Initiative
 Sinclair Fix Initiative
The Safe, Clean, and Reliable Water Supply Act
 of 2010
¹ California Fair Elections Act of 2008
 California Top Two Candidates Open Primary
Voter’s FIRST Act for Congress
 Corporate Political Accountability Act
 Prohibition on Corporate Campaign
 Contributions and Expenditures
¹ Continuous Coverage Auto Insurance Discount
Taxpayers Right to Vote Act
 The California Chamber of Commerce (CalChamber)
is the largest broad-based business advocate to
government in California. Membership represents onequarter
of the private sector jobs in California and
includes firms of all sizes and companies from every
industry within the state. Leveraging our front-line
knowledge of laws and regulations, we provide products
and services to help businesses comply with both federal
and state law. CalChamber, a not-for-profit organization
with roots dating to 1890, promotes international trade
and investment in order to stimulate California's
economy and create jobs. Please visit our website at
CalChamber Positions
On Proposed Initiatives
 Mary Park, CPA, CMPE has joined the management team at Desert AIDS Project as its new Director of
Finance. In addition to holding a Certified Public Accountant license in California for 25 years, Park is a
Certified Member in the American College of Medical Practice Executives. She holds both BA –
graduating magna cum laude – and MA degrees from Pacific Union College.
 “Mary's professional focus on healthcare and non-profit organizations for the last 20+ years make her a
great fit for D.A.P.,” said Executive Director David Brinkman. “Her 17 year service on the Board of a
healthcare foundation – 13 of those as President and Chairman – only begins to tell the story of how
actively involved she has been with community healthcare service for almost three decades. Her
credentials easily separated her from a large pool of other well-qualified candidates.”
 Park replaces Abby Ballmer who recently left D.A.P. after more than seven years. “We were very sorry
to see Abby leave. She was an excellent Director of Finance and her meticulous attention to detail helped
us to be the financially-transparent organization that we must be,” added Brinkman. “We wish her only
the best in her newly-married life. If she ever decides to return to the professional world, any employer
would be lucky to have her on their staff.”
 Desert AIDS Project is the organization in our community where people living with HIV and AIDS can
receive comprehensive support, including medical care, case management, and social services. D.A.P. also
offers free and confidential HIV testing throughout the communities it serves. For more information, call
760-323-2118 or visit
New Finance Director joins Desert AIDS Project
Back Row: Andy Jessup Sr., Sally West Brooks (Terra), Dr. Shakti Mahapatra (Athena),
Fern Rudd (Athena), Dr. Sharron Stroud (Terra), and Mayor Steve Pougnet. Seated:
Palm Springs High School scholarship recipients Daniela Salazar, Christina Kim and
Cristalle Bombon.
Left to Right: Stephen Hoffman, Canyon National Bank
greets Leo Cohen and Barbara Platt.
Left to Right: Fern Rudd, Gloria Margarita, emcee,
Reynaldo J. Carreon, MD Foundation; and Rabbi Sally
Olins, Temple Isaiah.
Left to Right: Mayor Pro Tem Rick
Hutcheson, Dr. Sharron Stroud with
her daughter and grandson.
Past Athena Recipients: (back) Wanda
Hird, Cyma Cohen, Barbara Platt; (seated)
Dr. Lucille Fostvedt, Jackie Lee Houston
and Jody Allen.
Clifford Daniels,
Desert Regional
Medical Center.
2009 award recipients with Larry Grable (center)
representing Governor Schwarzenegger’s office.
PSHS Principal Ricky B.
Wright with 2009 scholarship
Chamber’s PSHS intern
Marianna Serrano.