Summer 2008
Town Hall style meeting with members of ASID National Board. John Blunt, ASID, CST, Thom Banks, Department
Executive Director, Bruce Brigham, FASID, National President Elect shown with Diane Sparacino, ASID, CID,
President Elect ASID OC, Adriel Cogdal, ASID, CID, President ASID OC and David Rance, ASID, CID, Past
President ASID OC.
Town Hall Meeting
2007-2008 ASID Orange
County Board Members
PRESIDENT
Adriel Cogdal, ASID, CID
adrieljc@earthlink.net
PRESIDENT-ELECT
Diane Sparacino, ASID
bay.design.group1@verizon.net
PAST PRESIDENT
David Rance, ASID, CID
drance@aol.com
PROFESSIONAL DEVELOPMENT DIRECTOR
David Losco, Allied Member ASID
dlosco@sbcglobal.net
FINANCIAL DIRECTOR
Beth Whitlinger, ASID, CID, IIDA
beth@bwid.com
AT-LARGE BOARD MEMBER
Bob Friedman
bob.friedman@danmer.com
COMMUNICATIONS DIRECTOR
Candace Manning, Allied Member ASID
CMDesign4u@aol.com
MEMBERSHIP DIRECTOR
Jamie Namanny, Allied Member ASID, CID
interiormatters1@aol.com
STUDENT REPRESENTATIVE
TO THE BOARD
David A. Romero, Student Member ASID
davanton_64@yahoo.com
ASID OFFICES
Janet Quinley, Office Administrator
23811 Aliso Creek Road, Suite. 109
Laguna Niguel, CA 92677
Phone: (949) 643-1549
Fax: (949) 643-5664
asid.oc@sbcglobal.net
www.asidocc.org
ATTENTION: This newsletter is interactive. Click on any website address in the newsletter and you will be linked to
that website. For more information about advertisers, simply click on the ad and you will be linked to their website.
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T h a n k
you isn’t enough
to say to Madelyn
Gauchat who is Program
Director. You are toomuch. You
have come up with some fabulous
programs this year and as it’s one ofthe
most visible jobs and one that keeps our
members coming to meetings, it’s one of the
most important. You’re doing an incredible job!
And then there is my indispensable board: Jamie
Namannyworks literally all night on the Trade Showand as
Membership Director. There are very few people who care as
much as Jamie aboutthewell being ofthe chapter and itsmembers.
Beth Whitlingeris on themoneywhen it comes to financialresponsibility
and has contributed to bringing our finances on line and into
the 21st century. I thank you for thinking of ways to make life easier on
that front and for your constant support.
Bob Friedman, I thank for attracting IP members to our meetings and for
his common sense ability to handle problems.
David Losco is another personwhom Irely on for advice and solutions. Thank
you for your work on Professional Development on the President’s Council
And finally Candace Manning, Diane Sparacino and David Rance: Candace has
single handedly recreated the position of CommunicationsDirector andmade it her
own. I can’t thank you enough for the hours you’ve spent trying to realize my
vision of this chapter, your attention to detail and never ending supply of ideas. A
huge thank you to Diane and David for all the advice, support and friendship.
Janet is my memory bank, my reminder, and runs the office so that administrative
duties are one thing in which I never have to worry.
Iwant you knowhow much I appreciate your devotion to the chapter and Ilook
forward to all the fun and success we are gong to share in the second half of the
year.
Adriel Cogdal, ASID, CID
President ASID
Orange County Chapter
3
Design Orange County
Letter from the President
Adriel Cogdal, ASID, CID
Dear Members,
Believe it or notI’mhalfway throughmy presidency. The time
has passed so quickly while each day has brought a new challenge. I
literally wake up on Monday to find the next day is Friday and I don’t
know what happened to all the time in between. And through the hurry
and scurry I may have forgotten to say thank you as often as I should. So
I thought this month’s letter is my opportunity to thank all the people
who are working so hard with me to make this year a success.
This year’sHouse of Design is outstanding. Designers, you are the best
and the house is a magnificent tribute to your talent and dedication.
Thank you to Chris Kittrell, and her assistant Laura Yorbawho have bent
over backwards, sideways andways I didn’t knowpossible to coordinate
and handle allthe groups involved and for handling allthe minute details
that is necessary to get a design house together.
Work began on Chairs for Charity in January and suddenly the entire
venue forthis event changed in a hurry. Thank you Jill Scheetz for going
with the flowand keeping the dreamalive.I knowyou and your committee
are gong to produce an incredible event. Julia Caro found us CHOC
and that relationship is going to be an extremely positive one for this
chapter for this event and in the future.
Julia is also redesigning and revamping the Coast Magazine Awards.
I’m so grateful for your volunteerism and your spirit. Julia is always there
when I run out of time and need another hand to get something accomplished.
Sandra DeLaura and her committee have begun working on Human
Options. Sandra,Ithank you and your committee for your service forthe
benefit of our community and for your commitment to ASID and all the
projects in which you participate.
Maratha McGowan and her committee deserve a special thank you
for trying to make an idea of mine come to fruition. I consider the
cookbook one of many seed plantings that will grow later with a little
nourishing. Thank you for all the time you gave.
David Romero is putting together a student scholarship program and
working on a program to be presented by students at one of our meetings
and will be organizing our annual Gala. Thank you for all the time
you’re putting into these wonderful projects.
Virginia Ehdaie and her committee work very hard to get everyone
checked in at programs and arranging introductions to new members
and newIP’s. Thank you for your constant attention to getting itjustright.
Gina Haynes works very quietly to get the newsletter produced. It’s
not an easy job and I depend on hertotally to getwhat she needs to meet
the deadlines. She never lets me down.
David Kelly, a.k.a. C.P. forWays and Means.Well,what else can I say?
I thank you for your friendship and for stepping happily into projects
when I need you.
4
Design Orange County
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Design Orange County
Dear Members,
Our creative and talented Designers, underthe direction of Chris Kittrell,
have once again taken the House of Design to a level far beyond expectation. The
contemporary touch through out this traditional Spanish home adds an exciting flavor.
The views and gardens are extraordinary. Thank you, Chris and Designers for all your hard
work. Candace Manning has worked very diligently with our public relations team to promote this
house and she has by far exceeded any latterHouse of Design’s publicity. Thank you, Candace for promoting
this House so well. The House has been well attended.
Once again we will be presenting design awards at our Gala in September. There have been many changes in the categories,
entry rules and the awards. Your professional photography can be used to promote your business on the chapter’s and
national’swebsite.In addition, variouswriters are continually looking for photography and stories throughout the yearfor special
articles in their magazines. Don’t miss this great opportunity to highlight your work and let the world know you’re out there. Julia
Caro is chairing this event and is working very hard with her committee to make sure every fine detail is addressed. This will be a fun
and rewarding event for all.
We want to thank all of you that participated in REAL WORLD DESIGN WORLD which is coming up October 19-26. Those applications sent in will
be posted in the next few months to a secure website for all interested students to review. They may then select which Designer they would like to
shadow for a day. This will be a rewarding experience not only for our future Designers (Students) but for you Designers as well. Students are very
eager to share their learned knowledge in the newest trends and technologies.
Most of us have suffered a slow down during this sluggish economy but the good news is, we are starting to see an activity increase. Keep all your
creative ideas flowing.
Respectfully,
Diane Sparacino, ASID
President-elect, ASID
Orange County Chapter
Letter from the President-Elect
Diane Sparacino, ASID
6
Design Orange County
We’re Cruising to Cabo!
Announcing a CEU CRUISE TO CABO SAN LUCAS on the
Carnival Cruise Lines “Elation” March 12 through March 16, 2009
This CEU Cruise was such a hit the last three years that we know you won’t want to miss another fantastic, fun
filled opportunity to network with your fellow ASID designers nationwide.
Meals and cocktail parties are included in the special ASID Cruise rate of $489.90 for an inside cabin. Ocean
viewcabins range from $507.90 to $589.90 and balcony verandas are priced at $849.90 Allrates are per person,
double occupancy. And don’t forget, with your CEU’s the trip is tax deductible. Charges not included are
airfare to San Diego, tours, and CEU fees ($320.00 for 8 hours, 4 hour minimum required to come cruising). The
cruise is open to ASID designers, industry partners, significant others and friends.
A $300.00 deposit is required to reserve a cabin and is fully refundable through December 15, 2008 should
your travel plans change. Please call Estate of Design at 714-434-8080 for answers to any questions and to
obtain reservation forms.
CEU sessions being offered cover Practice Makes Perfect, To Fee Or Not To Fee: That Is The Ethical Question,
Golden Rule Ethics In The Design Profession and Psychology Of Color. And an Industry Partner course will also
be offered.
Seminarswill be conducted by Tom Schwenk, co-founder of Seminars by Design. Tom is also the owner and principal
of Jordan Thomas & Associates, a full service sales and strategic planning consulting firm. He is a past
member of the Educational and Training Committee of ASID and is a past instructor at the University of Houston
Small Business Institute.
www.californiapatio.com
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San Juan Capistrano
32601 Calle Perfecto
San Juan Capistrano, CA 92675
(949) 487-9600
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El Toro Square Shopping Center
24400 Swartz Drive
Lake Forest, CA 92630
(949) 458-0985
(949) 454-0321 FAX
www.californiapatio.com
8
Design Orange County
Big changes come to the 2008 ASID-OC Design Awards
Call For Entries
This year the Design Awards are being refreshed and revamped. A huge
announcement came fromChris Schulz, publisher of bothOCHome and Coast
magazines, on the eve of Wednesday’s Kick-Off Party. The awards will now
be the Annual ASID Design Awards sponsored by Coast magazine. ASID is
very excited by this news! Many submission requirements have been changed.
Now, projects may be located anywhere as long as the designer is an active
member of the Orange County chapter of ASID and as long as it has not been
published in OC Home within the last year. Several categories have been
added including the prestigious Home of the Year. This category will showcase
an entire project.
Also back this year,“Rising Star”, for designerswho have been in the business
less than 5 years. This is a tremendous opportunity for new designers
to get published and have their work highlighted in the magazine. There is
a list of photographers who are offering special rates for this event.
And,there is an unique opportunity forwinners to use the awards to further
market their business. Platinum winners will also receive a special prize of
a year’s membership paid by the chapter. The entry processwill be far easier.
Forms, rules and tips will all be available on the www.asidocc.org website.
The processwill be simple: download forms, fillthem out, submit photos and
drawings, and mail them into the office. No binders to pick up, no driving
down to the design center. The deadline for submissions is Friday, August 8,
2008 at 4pm. Winners will be announced at the Gala, September 13,
2008.
The presentationwill be reformattedwith elements of glamour and excitement.
Winners will be published in the December issue of Coast magazine.
For questions and information, please call Design Awards Chair, Julia Caro.
Chairs for Charity
ASID's newest charity endeavor, Chairs for Charity, has been transformed
into an art event thatwill nowbenefit three different charities
inOrangeCounty. By partnering exclusivelywithOrangeCoastMagazine,
our designer chairs will now be featured for two weeks in Art House
2008, an empty luxury home filledwithwork by local artists,with each
room styled in an art gallery ambiance.
Art House 2008 will be open on September 12 with a gala benefiting
Opera Pacific. Doors will remain open to the public for two weeks.
Ticket sales during this periodwill benefit PS Art, an organization dedicated
to building newschools in theOrange County area. Closing afternoon
festivities on September 21will feature a live auction of all ASID
chairs during a cocktail party benefiting Children's Hospital of Orange
County. Ourlocal chapter goalwill be to raise enough funds to hire an
art therapist for children recovering from majorillness in the hospital.
ASIDOC is proud to be participating in a very unique event that will
link health, education,music and design into onememorable art extravaganza.
Participation is limited so please contact Jill Scheetz at
jillscheetz@cox.net to sign up or for more information.
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Design Orange County
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10
Design Orange County
By Chris Kittrell, Allied Member,
ASID, CID ASID Design Chair
April 18thwas the grand opening
of the 2008 Philharmonic House of
Design, which will be open through
May 18th. As the ASIDDesign Chair,
Ihavebeenworkingwithmy,Assistant
Chair, Laura Yorba, my Steering
Committee andwith thePhilharmonic
House of Design Benefit Chair, Kim
Weddon, sinceOctober 2007, always
with the grand opening in mind.
We had close to 250people attend
our gala evening,which startedwith
a champagne toast and reception on
the back loggia to our 27 wonderful
ASID designers. Our guests, who
paid $150per person, enjoyed a tour
of the house from 5 – 6:30pm. The
evening was a warm one and the start of the sunset was a wonderful way to
begin the celebration and the guests commented the house was “spectacular”this
year. Our guests then drove to the posh, ‘seven-degrees’ in Laguna
Beach, for a fabulous dinner and dancing.
We honored our designers by displaying photographs ofthem,their vignettes,
and work in progress shots taken by Jamie Namanny at the beginning of
construction, and Julia Caro during move-in days, so well coordinated by
Madelyn Gauchat. These shots were shown continuously around the room
on 11 large and small screens around the room, a fabulous and fun way to
recognize our designers’ efforts. The use of the AV system was co-sponsored
by a donation from Genesis Audio&Video and partially funded by ASID/OC.
Ceremonies began with introductions by Jan Lawrence, President of the
PhilharmonicSocietyCommittees, andDeanCorey,PresidentofthePhilharmonic
Society. Kim Weddon presented plaque to Bob Pack, President of Stonefield
Development and the builder of this year’s House of Design. Stonefield’s
Superintendent,Mike Arndt,whoworkedwith us overthe past sevenmonths
to build the house, was honored with a gift and received a standing
ovation.
Our President, Adriel Cogdal, and myself jointly expressed our gratitude
for all of the volunteer efforts that made this year’s house a success, and
recognized the talents and hardwork of our participating designers. On April
21st, our annual Resource Party (thanks to the planning done by Jamie
Namanny)was also held atthe house to honor over 400participating vendors
andwe are gratefulfortheir donations and hardwork this year. CoastMagazine
hosted their press party on April 24th for those who advertised with them.
Forticketandshuttleinformation,pleaseseewww.philharmonichouseofdesign.org.
Tickets can be obtained on line, or at the door or through our ASID office at
the Laguna Design Center.
Premiere Night at the 2008 Philharmonic House of Design
Philharmonic Design Benefit Chair-Kim Weddon, Stonefield Superintendent-Mike Arndt, ASID-OC Chair- Chris
Kittrell, & Bob Pack-President of Stonefield Development.
'Cheers' to all the designers who participated in this fabulous House of
Design.
11
Design Orange County
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12
Design Orange County
Vendor Appreciation Party at a
Spectacular House
Hopefully every one of you had a chance to see this year’s Philharmonic
House of Design in Crystal Cove. “They” said it was one of the best houses
ever. You can’t help having a fabulous party at a home built by a premiere
builder, a beautiful panoramic viewand costal elegantinterior design created
by masterful ASID interior designers. The annual Vendor Appreciation Party,
held on April 22, enjoyed all these attributes for a memorable evening.
Well over 300 vendors, the builder and architect, interior designers and
committee members attended the evening’s cocktail party sponsored by the
Orange County ASID Chapter and Luxe Magazine. The affair was catered by
Jay’s Caterer and floral arrangements by Hydrangea Bleu. The party was to
honor and to extend a deep appreciation to themany,many artisans, laborers,
and companies who donated and deeply discounted their products for the
By Jamie Namanny, Allied Member ASID
13
Design Orange County
BB
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Designer’s & Contractor’s Welcome
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Monday – Friday 9:00am – 5:00pm
Saturday 9:00am – 4:00pm
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14
Design Orange County
project. A special thanks to builder, Bob Packwith Stonefield Development,
who offered this stunning property and persevered to finished this showcase
house just forthe Orange County Philharmonic’s Children’s Music Programs.
Of course allthe talented ASID interior designerswho participated in creating
this dream home had the opportunity to reveal theirinterior design vision to
all of uswhowatched andwaited allthese months. It is an amazing process.
Many thanks and congratulations to Chris Kittrell, Allied Member ASID,
Design Chair, and Kim Weddon, Benefit Chair, for leading this successful
project. You know, it takes a village to accomplish a large scale project
such as the Philharmonic House of Design, so anyone who contributed your
time and effort for this worthy campaign, please take a bow.
.
Vendor Appreciation Party Cont. from page 12
15
Design Orange County
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Design Orange County
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Design Orange County
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18
Design Orange County
This year’s Spring Market was fantastic. The weather was perfect, the
crowd was huge and the keynote speakers Barbara Barry and Laura Kirar
were wonderful. Both designers spoke on their inspirations and the path to
success in their fabulous careers. Laura Kirar was available beforehand at
the Baker showroom where she signed her new product catalog and later
again with champagne and dessert at Ann Sacks. Many other showrooms
offered delicious refreshments and informative lectures highlighting current
trends and dazzling new products. It was a beautiful spring day with bountiful
information and a lovely time with designer friends.
Spring Market at the Laguna Design Center
Adriel Cogdal, ASID, CID, Linda Colton, Princible, Laguna Design Center
and Barbara Berry
Barbara Barry,
Guest Speaker
Marianne Kreter, ASID,
CID and David Rance,
ASID, CID
Welcome the New Board Members for 2008 – 2009
By David Rance, ASID, CID
ASID OC Nominating Chair 2008
I would like to extend congratulations to the new slate of officers overwhelmingly voted into office by the ASID OC Membership. It is wonderful that
we have great members who are willing to lead the chapter. Those who will be continuing the tradition are:
Brooke Ziccardi, ASID as President Elect Elect 2008 -2009
Madelyn Gauchat, Allied Member ASID as Membership Director 2008 – 2009
Eric Johnson, IP Member ASID as At-Large Director 2008 – 2009
When you next see these members let them know how much we appreciate them setting aside some of their valuable time to devote to our chapter.
I would like to thank my Nominating committee, and the members who voted. Also, I would like to thank Janet who took care of all the mailings,
tabulation, and certification.
19
Design Orange County
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Design Orange County
Interiors 08
By John N. Herrington, IDI, ASID Student Chapter President
“Laissez les bons temps rouler!” As the locals would say, ”Let the
good times roll!”And Interiors 08 did not disappoint. From the moment
of hitting the French Quarter, you knew you were in for a treat.
Not only did Interiors 08 have amazing keynote speakers, but each
person in attendancewas given the opportunity to exploreNewOrleans
onmany enticing excursions -- fromtheNewOrleans School of Cooking
to the beautiful historical architecture being brought back to life to the
antebellum setting of the Oak Alley Plantation.
This year’s keynote speakers all stayed within the REGREEN movement.
Speakers included Jean-Michel Cousteau, Jim Cramer (who
spoke on the environmental scan of the interior design industry), and
Jon Dougal’s presentation on green materials and protocols.
Theworkshopswere amazing. Thiswas an opportunity to hear about
new ideas emerging within the Interior Design profession as well as
open discussions about trends, sole proprietorships, and the everincreasing
need for universal design. For us students, they had just
asmanyworkshops as they did forthe pros, such as going overresumes,
looking at your portfolio, how to get started in searching for employment.
Interiors is not only for the Professional Designers but is also
there to assist students through workshops and networking. I would
encourage everyone -- student or professional--to attend these amazing
opportunities.
The ASID South Central Chapterthrewan amazing kickoff party, and
if you have ever been to New Orleans you know what it is like to be in
themix of MardiGras.We even had our own parade across Canal Street,
beads and all.
I must say, though, I found the visit somewhat bittersweet, being
myself a native of the Gulf Coast aswell as a Student Member of ASID.
There is still so much to be done for this amazing city. But seeing the
perseverance on the many faces I encountered brought a smile to my
own as Irealizedwewerewatching history in the making, celebrating
the rebirth of this Great City, New Orleans.
“Laissez les bons temps rouler!
Making the Most of your
Member Benefits
By Kirstin Hellwig and Michelle Robinson, ASID Headquarters Team
When it comes to return on investment, topping the list for members of
professional societies is the package of benefits offered to improve their business
operations, educational objectives or social networking needs. ASID is
no different.We regularly survey ourmembership to determinewhatmembers
want from their membership and develop new benefits in anticipation of
future needs. Often, our biggest challenge is not creating new member benefits,
but rather making those benefits known across our 40,000 members.
The next time you have a need regarding your business operations or the
practice of interior design, we hope that you will look to your ASID member
benefits as your first resource. Highlighted are some of the most innovative
and recent member benefits ASID offers members.
Your Business • Commercial and residential project contracts
• The ASID Designer Referral Service as a marketing resource
• Low-cost group life, disability and professional liability insurance
• The Business & Career Development section at www.asid.org
• The ASID appellation,widely recognized by clients as the mark of design
excellence and professionalism
• Promotional opportunities for Industry Partners to engage practitioner
members
• Link to your Web site from the ASID Web site
• Year-round public relations efforts in your area and throughouttheUnited
States, highlighting the value design brings to both the home and work
environments
Your Knowledge • STEP - the leading preparatory course for the NCIDQ examination
• Research publications such as The Safe Home and The Interior Design
Profession: Facts and Figures
• ASID ICON magazine, published six times a year
• Advocacy efforts on issues ranging from legislative to sustainable design
and design beyond age
• ASID Design Daily, an electronic daily digest ofthe latest design and small
business news
• CEU education offered at the chapter level, nationally and online at
www.asid.org
Your Contacts • With ASID members in your chapter and around the world
• Networking events both at the chapter and national levels
• Awards programs and volunteer opportunities atthe chapter and national
levels
Coming Soon • ASID Uni, your source for online CEUs and product education
• ASID Connex – your social networking site for electronic contact
Answers to your benefits questions are only a click away! Please e-mail
membership@asid.org if you have any questions regarding any resource
you need for your professional practice as an interior designer.
21
Design Orange County
Jubilation 08
By Barbara Schlattman, FASID & Odette Lueck, FASID
Jubilation Co-Chairs
Jubilation ’08,the ASID Foundation’smajorfundraising event,was a festive
night startingwith the crowd carrying hurricanes and clad in beads following
a Mardi Gras second line to the fun filled event.
With almost 200 silent auction items and live auction items ranging from
a trip to an Italian villa to antique candlesticks, there was something for
everyone.
The eventraised over $120,000 andwas a tremendous boost forthe ASID
Foundation’s growing list of sponsored projects.One ofthese projects,REGREEN
was unveiled during conference. The ASID Foundation and the U.S. Green
Building Council partnered on the development of best practice guidelines
and targeted educationalresources for sustainable residential improvement
projects. Your dollars havemade a difference bymaking such projects possible.
The ASIDFoundation Board of Trusteeswishes to thank all donors,members
who secured items, and to all who purchased items. Your support has made
a difference. Thank you.
22
Design Orange County
By David Losco, Allied Member ASID
Preface:
The Orange County Chapter of ASID provides pre-approved, convenient,
relevant and cost-effective CEU opportunities so that our members
will be able to meet the new National CEU requirements "in house."
ASID-OCC members are not required to go out on their own to locate
an ASID-approved program, travel to a distant site, or pay high costs to
meet the new CEU requirements.
Following is an overview of the new National CEU requirements. It’s
important to take a moment to familiarize yourself with this information
because there are significant consequences for failure to meet
the new requirements. For your convenience, the information is broken
into sections.
New CEU Requirement Overview
Last year, the ASID Board of Directors enacted a new membership
bylaw. It requires that practitioner members of ASID (in Allied or
Professional Membership categories) engage in regular, ongoing continuing
education. This new requirement is intended to strengthen the
interior design profession by improving individual attitudes, competencies,
knowledge and skills in subject areas essential to the growth
and success of the industry.
Six Hours Every Two Years
Professional and Allied members of ASID are required to complete
six contact hours of continuing education coursework (equal to 0.6
CEUs) every two years. To qualify, coursework must be taken from a
provider approved by ASID National.
(Members in the following categories are not required to fulfill the
continuing education requirement: Professional Inactive, Professional
Life Member, Professional Retired, Industry Partner, and Student Members.)
Self-Reporting Every Two Years
Practitioners must certify compliance with the above requirement
through an online, self-reporting mechanism. The first two-year
reporting period began on January 1, 2008, with 0.6 CEUs due before
December 31, 2009. The second two-year reporting period will begin
on January 1, 2010, and so on. Online self-reporting began in January
2008.
Details about on-line reporting of CEUs and required documentation
of your attendance will be covered in a future newsletter.
Random Audits
All members who fail to self-report their compliance with the policy
will be automatically audited. Additionally, approximately three percent
of members will be randomly selected for audit during each reporting
period.
Failure to Comply
Any member who fails to comply with the continuing education requirements
will be subject to a termination of Society membership in accordance
with the requirements of the policy. However, the ASID Board
of Directors, at its discretion, may issue a conditional extension (probationary
period) during which the affected member will be required to
remedy the continuing education deficiency. If the requirement remains
unmet during the next reporting period, your membership in ASID will
be terminated.
Orange County Chapter’s Plan to Assist Members:
The Chapter will keep members informed of their CEU obligations
and will provide “how-to” information about reporting and documentation
procedures. We will continue to offer programs that will enable
members to successfully meet the new CEU requirements.
In this first, two-year reporting cycle (2008-2009), the Chapter offered
.2 CEU credits at the March 19, 2008 Monthly Meeting (at no additional
cost to members). In addition, we will offer .2 CEU credits at the
Trade Show in October (for a modest cost to members). A total of .8
CEU credits will be offered, by the Chapter, in the 2008-2009 reporting
cycle.
So, even if you missed the CEU Program at the April 2008 meeting,
you will still be able to obtain .6 CEUs for the current two-year cycle
(2008-2009) by attending the remaining Chapter-sponsored CEU offerings.
All Chapter CEU programs are approved by National; so, you can
be assured they will count toward the CEU requirement.
Watch for CEU updates in future newsletters
The Chapter’s Plan to Assist Members with
New CEU Requirements
2
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24
Design Orange County
By Madelyn Gauchat, Allied Member ASID
In February,the gang at Faucets N Fixtures educated us further on recycling green products. Their countertops,
using broken Skyy and beer bottle pieces, are beautiful. They also introduced us to new uses of
concrete with amber glass shining through, reclaimed wood cabinets, finishes void of VOC’s and toxins.
They showed us products to incorporate into our projects for our“aging in place” clients. We thank them,
too, for their contributions to this year’s Design House.
----------------------------------------------------------------------------------------------------------------------------------------------
Wewere thrilled to visitthe newfacility of ourIP friends atCaliforniaClosets inMarch. They have anything
imaginable for a kitchen, closet, storage area, office, garage, etc.,with
hundreds of displays to shop from.It’s not only their corporate office,
but the manufacturing is done on the premises, which you can view
first hand. Quite impressive. They were big contributors again this
year to our Design House, which is very much appreciated.
Our guest speaker, David Kopec was an interesting CEU session.
He helped us see more than justwhat’s in front of us, understanding
our client’s thought processes, making it easier to meet their
design needs. David is the author of the first textbook on environmental
psychology for design.
April showers brought faux botanicals at The Ivy Guild. Their guided tour showed us how extensive
theirfacility is. Their huge selections of containers, botanicals, natural elements and accessories reminded
us how easy they can “custom” any botanical need we may have.
We were honored that our ASID National President-Elect, Bruce Brigham, along with Thom Banks
and Jon Blunt, from our National Headquarters, joined us for the evening. Their “town hall meeting”
cont. on page 25
Monthly Meeting Round-up
John Stein; Madelyn Gauchat; Adriel Cogdal;
Joel Warners, Owner Faucets N Fixtures
California Closets gang: Leslie
Seigel, Owner, Bob Sota and
Glenna Milbourn
David Losco, Jason Titus, Paul Rice and Taylor
LeClaire
David Romero with friends from Frette Madelyn Gauchat, David Kopec, Adriel Cogdal
Shelly Kuri
of Ivy
Guild
Scott Hansen Luis Salazar, The Ivy Guild Adriel Cogdal, Madelyn Gauchat
gave them a chance
to present several
ASID goals, changes
and commitments.
They answered questions
and addressed
several issues our
members presented.
We appreciated and
enjoyed their visit.
June 18th will find several of our members strutting down the “Project
Runway.” It was such a great success last year, we just had to schedule it
again! Kravet is donating all the fabrics, with Laguna Design Center sponsoring
the event. Put it on your calendar – you won’t want to miss this one!
25
Design Orange County
cont. from page 24
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for showroom li s tings and collection information.
26
Design Orange County
Allied Members
Christine M. Arakaki, Allied Member ASID
Deana DeLynn Duffek, Allied Member ASID
Jennifer Lea Fiero, Allied Member ASID
Makiko Hyuga, Allied Member ASID
Lindsay A. Olson, Allied Member ASID
Janette Allyne Peccarelli, Allied Member ASID
Marta A Rios, Allied Member ASID
Natalie M Umbert, Allied Member ASID
Indusry Partners
Associated Sales Decorative Plbg. Inc., Joan Scott
D F Natural Stone, Inc., Gabriela Di Franco
D F Natural Stone, Inc., Tonia Arnold
Daniel Fine Art Services, Evalyn Daniel-Putnam
DecoVan, Steve Dale
Exemplar Collections From Swami Corporation USA, Jyoti Reddy
Exemplar Collections From Swami Corporation USA, Govardhan Reddy
Jason Holmes Photography, Jason Holmes
KL Nicolai & Associates, Inc., Kristi Nicolai
LBJ Home Decor, Lisa Johnson
Lightopia, Kenneth Vick
Nicholson’s Antiques, Marian Nicholson
Orange Coast Magazine, Jeffrey J. Ditmire
Stone & Ceramic Surfaces, Mike Faas
Stone & Ceramic Surfaces, Rene Battistone
Stone Decora, Sean Goshani
Student Members
Loren Blackwood, Student Member ASID
Alison T Berger, Student Member ASID
Marina Biggs, Student Member ASID
Kimberly Boucher, Student Member ASID
Laura Grace Cazier, Student Member ASID
Jessica Dault, Student Member ASID
Mojdeh Eskandari, Student Member ASID
Carol Franzen, Student Member ASID
Stephanie Grasse, Student Member ASID
Irene Guyot, Student Member ASID
Erin Harman, Student Member ASID
Leigh R. Hansen, Student Member ASID
Gina Hong-Jung, Student Member ASID
Nora Keane, Student Member ASID
Michelle EunGee Kim, Student Member ASID
Katie Knutson, Student Member ASID
Michele Landry, Student Member ASID
Jessica Ann Lee, Student Member ASID
Rania T Masri, Student Member ASID
Jacqueline A. McElroy, Student Member ASID
Michael McGinn, Student Member ASID
Daniel Perez Meneses, Student Member ASID
Rachel Anna Miller, Student Member ASID
Courtney Elizabeth Parker, Student Member ASID
Marie Peck, Student Member ASID
Linda Eileen Scaglione, Student Member ASID
Diane C Schwartz, Student Member ASID
Sherry Snodgrass, Student Member ASID
Dr. Aldona J Spiegel, Student Member ASID
Jennifer Chandel Thompson, Student Member ASID
Rebecca Marie Tingley, Student Member ASID
Maria Elena Trilevsky, Student Member ASID
Alejandra Velazquez, Student Member ASID
Casey Veldkamp, Student Member ASID
Nathan Vuong, Student Member ASID
Welcome New Members
27
Design Orange County
YOUR FINAL IMPRESSION • White gloved installation of your
special furnishings
• Experienced, professional and
uniformed delivery agents
• Large warehouse for receiving
your furniture
• Five-year warranted fabric
protection available
• Family owned and operated
DIEGO DELIVERY
8160 Miralani Dr. San Diego, CA 92126 • (858) 549-3343 • Fax (858) 549-8336
28
Design Orange County
By David A. Romero
Student Representative to ASID Orange County Chapter
There is no single formula for assembling a portfolio. The portfolio creates
the opportunity to demonstrate our skills and imagination to a specific objective;
whether the goal is to present a process of growth over time or using a
toolto illustrate our expertise. Regardless ofthe intent, a portfolio must show
everything that we want to show clearly and dramatically. The role of the
portfolio in student and professional presentations has taken on newmeaning
with the advance of technologywithin society. The combination of AutoCAD,
Sketch Up, Photoshop, Revit, internet and other graphic software programs
will no doubt alter how work is developed, but will also influence how and
where it is presented. In preparing our portfolio, we must balance two functions:
a creative act, showing what our strengths and ability to create original
and innovative design, and also and act of communication and a tool for
self-promotion.
Here are five important tips to remember when preparing your portfolio.
1. CREATE YOUR OWN DNA
A portfolio should clearly represent who we are and that particular style
thatwe have created to display ourwork.Itmay be a color scheme, a sequence
of particular inspirational pictures, a specific format or simply selecting the
layout of our drawings and illustrations. There is enormous scope in portfolio
design for original ideas. Reviewerswill appreciate a bold leap of imagination,
but theywill also be looking for creativity tempered by a mature and
realistic outlook. We must remember, this is all about us and whatever we
decide to include in this portfolio iswhatwe strongly believe is our bestwork.
2. REALISTIC EXPECTATIONS/ RESEARCH YOUR TARGET
There is no more frustration to attempt a job interview without doing our
homework. It is extremely important to make sure we know who they are,
what they do, and what most likely they are looking for. Perhaps you can
expend time researching their mission statement, their latest projects and
special people within the company. It’s so valuable to know all these details
whilewe are in the interview; itwill facilitate ourlevel of communication and
create more confidence in presenting our portfolio.
It’s been said that we should only speak one third of the entire interview.
It is more important to listen carefully to each question or any observation
and follow it with a specific answer, than trying to keep control of the entire
conversation.
Let’s be realistic of who we target and when we do it. Let’s take the time
reviewing what exactly we are looking for and how we plan to achieve it.
Being prepared and knowingwhatto expect may help us identify the process
and therefore feel less nervous.
3. ORGANIZATION/ COMPOSITION/ ADAPTABILITY
Our portfolio is not simply a representation of skill and experience nor is
it a pictorial annotation to your resume. Our portfolio delivers a selfportrait
of us as a designer: how we think, what our sensibilities are, what
our process is, howcognizantwe are ofthe design personalitywe are presenting
and what we have included. Consider carefully the choice of binder or carry
case.Our casewill determinemuch aboutthe look, heft, durability, and design
of our portfolio. Do not discard preliminary drawings. A selection of them
belongs in our portfolio. Such drawings convey our ability to problem solve
which is a skill that is more valuable to show a firm than a perfect portfolio.
Think through the organization method before work begins. “Those who
review our portfolio will be looking for a businesslike attitude and a pragmatic
‘soundness’to ourwork, aswell as creativity and beauty” Avoid showing
work that has not been corrected. Show only our best. Be consistent in how
allwork is presented andwill be viewed (all vertical, all horizontal…).Included
work should reflect ourinterests and aptitude. Showdiversity in experience,
subject matter, medium used, conceptual abilities, communication skills and
knowledge of design process.
Different employers have different preferences for how the portfolio is
formatted. The most commonly preferred format is 11” x 17”. Pages – 12 to
15, and projects between 3 to 5.It’smore importantto have a complete project
from a beginning stage to completion than having smaller projects without
a sequence. Focus on what can sell you to a particular firm. In other words,
display most related projects to a particular design field. Create a portfolio
thatis adaptable to any situation.We may need to make adjustments accordingly
to who we are presenting to. Remember, the objective of a portfolio is
a personal testimony and a tool that is created to tell your own story.
4. PROFFESSIONAL APPEARANCE/ THE SELLING PROCESS
It’s the same concept of creating a resume that looks and reads professionally.
Our portfolio is who we are and it should be our best ever project.
We know what it contains, but we want to make sure the entire component
parts can be identify as “made by design”. This is the time to shine and use
all the techniques that we have learned in this process. Smiling, using a
firm handshake, look people in the eye, remember names, listen carefully,
dress professionally, be prompt and have a sense of humor.
The most important tool is to be able to sell our project. We may have a
fantastic portfolio but if we are not able to communicate our design ideas
in a proper language and establish a quick connection with the interviewer,
our chances are very limited. Be able to sell our project with confidence
and be ready to answer design related questions that give us the opportunity
to communicate our knowledge and passion for in every aspect of the
design process of our work.
5. ENJOY YOURSELF
It is much easier to present a project when we are truthful about it. Being
whowe really are and not pretending.We mustremember employers do this
on a daily base and they can figure us out in the first three minutes. Let’s do
not waste those three important minutes and use them in a positive and
enthusiastic way. Some employers look deeply at our personalities to make
surewe are a good fitto their companies.It’s not all about our exquisite portfolio;
there is more than that. They want to make sure we can bring innovation,
freshness and great personality that can deal comfortably with team
work and their existing philosophy.
Keep it simple, and letthework stand foritself. Remember,toomany people
overvalue what they are not and undervalue what they are. Impossible is a
word only to be found in the dictionary of fools.
Enjoy yourself and never leave your portfolio with anyone.
Top 5 Most Useful Tips When
Designing Your Portfolio
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29
Design Orange County
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30
Design Orange County
Events Calendar
May
TBA KBIS
14 BoardMeeting andGeneralMeeting at 2008House ofDesign
June
10 NCIDQ application deadline for Fall Sept. ’08
NCIDQ exam
18 Board Meeting and General Meeting
Project Runway - Laguna Design Center
July
22 Board Meeting and General Meeting
Bassman-Blaine Showroom
24-27 Chapter Leadership Conference – Calgary
August
20 Board Meeting and General Meeting
September
13 GALA–Coast Magazine Awards– Dinner & Dancing
21 Chairs for Charity
24 Installation of New Board & Recognition of Special Guests
October
1 New Board takes office
3-4 Fall 2008 NCIDQ Exam (www.NCIDQ.com)
8 Industry Partner’s Trade Show and CEU Program
20-26 High Point
For more information on Events – go to our website – www.asidocc.org
and click on the Calendar link.
New Marketing Tool
Available to Members
By David Losco, Allied Member ASID
If it’s time to upgrade your marketing campaign, you’re in luck! ASID
National offers a new publication designed especially for this purpose.
It’s a brochure entitled:
“Hire a Professional – A Guide to Interior Design Services.”
This compelling, full-color publication—designed by graphics professionals—is
a cost-effective toolthatwill greatly enhance your marketing
program during these challenging times. Its uses are limited only by
your imagination!
The mailable,trifold brochure (8-1/2” x 5-1/2” when folded) explains
the benefits ofworkingwith a professional designer. Among otherthings,
it highlights:
• The experience, education and numerous areas of expertise possessed
by ASID designers (in addition to a creative eye and artistic flair);
• The client’s role in the design process;
• The designer’s knowledge of products, materials and finishes, as
well as their ability to plan, schedule, execute and manage
projects from start to finish; and
• The strict code of ethics and professional conduct to which ASID
designers adhere.
You can easily personalize the brochure by inserting your business
card in the space designed for that purpose and a personal note could
also be attached. You can see a copy of the brochure in the Chapter
Office andthey canbepurchasedontheNationalWebsite at: www.ASID.org
Ordering is simple. After you have logged on to the Website, open
the pull-down menu entitled “Business and Career Development” and
select“Running and Marketing Your Business.” You’ll find this brochure
under“ASID Marketing Tools.”
A set of 50 brochures is $25.00 (plus $5.00 S & H per set). At a
total cost of only sixty cents each, these high-quality brochures will
undoubtedly become one of the most cost-effective and useful tools in
your marketing program.
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Our mission at WmOhs Showrooms is to provide
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We offer comprehensive design services, exceptional factory production and thorough site installation.
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VAIL 0105 EDWARDS VILLAGE BOULEVARD 970.926.1355
042208WmOhsShow_DSASD 4/28/08 3:52 PM Page 1
CALIFORNIA CLOSETS
Address Address
For 30 years California Closets has been helping define the most important spaces
inside and around the home.
As an innovator, trusted partner, and standard-bearer for quality, craftsmanship,
sophisticated styling, and service, we help the design professional create custom
solutions that reflect their client’s personal style. From media room to garage,
bedroom to home office we’ve mastered the art of spatial design.
Call California Closets to learn how we create your clients’ Space to Be.
5921 Skylab Road, Huntington Beach
42-210 Cook Street, Palm Desert
800.274.6754 | californiaclosets.com
© 2008 California Closet Company, Inc. All rights reserved. Each franchise independently owned and operated. CA contractor’s lic.#769562
 davido.extraxim@gmail.com