Gemthe
May ‘05
La Quinta Chamber of Commerce The Voice of Business Vol. XXII Issue #5 May 2005
While area restaurants were preparing food
for the BizNet2005 Taste of the East Valley on
April 5, five speakers provided some food for
thought for the more than 200 attendees of the
Symposium. It was sponsored by Rabobank and
preceded the Business Showcase and Tasting.
Some of the more interesting “morsels” were:
Rick Daniels, president and CEO of the
Coachella Valley Economic Partnership
(CVEP), expressed concern about the lack of
an educated workforce in the Valley. He said:
“The key to economic development and
recruiting industries is education and a trained
workforce. Thank goodness for the vision of
Cal State and UC-Riverside, plus the College
of the Desert expansion—without them all of
our business recruitment efforts are void.”
He said, for example, if CVEP attracts software
companies to the Valley, they will need welltrained
employees in that field.
James McKennon, CEO of the East Valley
Tourist Development Authority, a subsidiary of
the Cabazon Band of Mission Indians, wants
more done to promote the Valley. He called
the $5.6 million currently spent to tout the
Valley “abysmal,” and added: “We need to do
better—to become much more forceful in
driving tourism to this Valley…” He cited Las
Vegas as a competitor that spends more money.
Mark Nickerson, managing partner of Prime
Time International, a local farming and real-estate
investment company, also voiced worry about
area workers. He said: “Labor issues have to be
resolved, and the only way we are going to get
(agricultural) workers is from across the border.
Something has to happen. If they cannot cross
the border, it will be a huge economic impact.”
Beth Allan-Bentley, who is market research
manager with The Desert Sun, said: “Business
follows rooftops. The thing I found fascinating—when
I ran first quarter (2005) numbers—is
that each year Palm Desert seems to
lose a percentage point (in retail sales) to the
East Valley. The East Valley is really growing,
bringing in businesses and starting to compete
with Palm Desert as the retail center.”
Los Angeles developer Richard Weintraub,
who recently purchased the land that houses
Indio Fashion Mall, said: “My company has
made a commitment to the city of Indio of
between $200 million and $300 million.”
While most of the discussion was positive
about the East Valley’s growth, the speakers highlighted
the need to bring more business to the
Valley and to plan education and infrastructure.
Daniels explained how CVEP is trying to
help the Valley grow. “Our purpose is to
expand the Valley economically to provide new
businesses, and not necessarily heavy manufacturing,”
he said.
He said CVEP has identified five industries
to recruit: healthcare; multi-media (film and TV
production, broadcast, print, Web development,
etc.); advanced technologies, such as
alternative energies, geothermal renewable
energy, research and development, and product
testing; education; and recreation (includes ecotourism
and golf).
Daniels briefly touched on four other initiatives
CVEP is involved with: the Salton Sea
restoration, which “could become a recreation
and wildlife asset;” increased film and TV production,
which he called a “low impact industry
that leads to greater exposure for the Valley;” a
“business incubator strategy” with University of
California-Riverside; and enhancing marketing.
Their comments made it clear that the
Valley needs to be prepared for its growth.
McKennon said: “It’s very important, as leaders,
that we address infrastructure issues in advance
of the need to catch up.” He mentioned
• Chamber Happenings . . . . .2
• Chairman’s Message . . . . . .3
• LaKwinta . . . . . . . . . . . . .4
• New Member Intros . . . . .5
• City Pages . . . . . . . . .9-12
• Member Discounts . . . . . .14
• Member News . . . . . . .15
• Member Anniversaries . . . .17
In This
Issue
MAYOR’S LUNCHEON
Thursday, May 5
11:30 a.m.
“Battle of the Media Giants”
La Quinta Resort, Fiesta Ballroom
MAY MIXER
Wednesday, May 25
5:30 p.m.-7:30 p.m.
Fountains at the Carlotta, Palm Desert
SPOTLIGHT Prsrt Std
U.S. Postage Paid
Palm Springs, CA
Permit No. 9
La Quinta Chamber of Commerce
78-371 Highway 111
La Quinta, CA 92253
BIZNET: STIMULATING EVENT
Symposium Speakers Offer Bright Ideas For Business Growth
Two new staff members have recently
joined the La QuintaChamber of Commerce:
Kae Hammond (below, right) and Debbie
Whitener (left).
Hammond, a Southern California native
who moved to the Desert full-time three years
ago, recently took on the new position of outside
membership sales. While living in
Chicago, she worked as a publicist for large
companies including Disney and NBC. She
also was an executive at J. Walter Thompson,
specializing in media relations and new product
launches for national accounts.
When she moved to the Los Angeles
area, she opened two Hallmark stores—in
Thousand Oaks and Sunland. She still owns
one of them.
On her Chamber responsibilities,
Hammond said: “My role is to go out in the
community and meet the business owners. I
have belonged to three different ones over the
years, but I have never seen a Chamber that
had the strength for business development this
CHAMBER
STAFF ADDITIONS
Richard Weintraub fields a post-presentation question.
please turn to page 5... please turn to page 7...
2
LA QUINTA CHAMBER OF COMMERCE www.lqchamber.com
MAY JUNE
4 LEGISLATIVE COMMITTEE
3:30 p.m. – Chamber
5 MAYOR’S LUNCHEON
11:30 a.m. - La Quinta Resort, Fiesta Ballroom
Topic: “Battle of the Coachella Valley Media Giants”
Moderator: Dan McGrath, Host of EZ-103.1’s Morning Coffee Show
Panel: Radio: Ken White – KEZN-FM/EZ-103.1
Television: Ron Gleason, KMIR-TV
Newspaper: Dominique Shwe, The Desert Sun
Sponsor: KEZN-FM/EZ-103.1
11 THE BUSINESS NETWORK SUB-COMMITTEE
8 a.m. - Chamber
EVENTS COMMITTEE
9 a.m. – Chamber
13 MEMBERSHIP COMMITTEE
9:30 a.m. – Chamber
17 EXECUTIVE COMMITTEE
3:30 p.m. – Chamber
19 THE BREAKFAST NETWORK
7:30 a.m. – Kristina’s in the Cove
Sponsor: Verizon SuperPages
24-25 VOLUNTEER LEADERS CONFERENCE & BUSINESS LEGISLATIVE SUMMIT
Sacramento, CA
25 MIXER
5:30-7:30 p.m. - Fountains at the Carlotta
41-505 Carlotta Drive, Palm Desert
30 MEMORIAL DAY HOLIDAY - OFFICE CLOSED
31 BOARD OF DIRECTORS
11:45 a.m. – La Quinta Resort & Club
6 LEGISLATIVE COMMITTEE
3:30 p.m. – Chamber
8 EVENTS COMMITTEE
9 a.m. – Chamber
9 POWER LUNCH
12 noon – Embassy Suites, Palm Desert
Sponsor: Hewitt Tax Service
10 MEMBERSHIP COMMITTEE
9:30 a.m. – Chamber
15 NEW MEMBER ORIENTATION
8 a.m. Chamber Office
21 EXECUTIVE COMMITTEE
3:30 p.m. – Chamber
24 INSTALLATION AND AWARDS LUNCHEON
La Quinta Resort & Club, Fiesta Ballroom
Emcee Craig Michaels
11:30 a.m. – Reception
12:15 p.m. – Luncheon
1 p.m. - Program
28 BOARD OF DIRECTORS
11:45 a.m. – La Quinta Resort & Club
please note:
Reservations are required for all Mayor’s Luncheons, Power Lunches & The Breakfast Network.
COSTS: Mayor’s Luncheons - $25 for members/$30 for nonmembers with reservations
3 days prior to the event; $30 for members/$35 for nonmembers thereafter; $35 for member/
$40 for nonmember walk-ins.
MIXERS - $3 for members; $5 for nonmembers
POWER LUNCHEONS - Members only — $20
$20 with reservations 3 days prior to the event and $25 thereafter
THE BREAKFAST NETWORK - Members only — $18
$18 with reservations 3 days prior to the event and $20 thereafter
An additional fee of $5 will be charged if an invoice is required.
We accept VISA & M/C ONLY
The La Quinta Gem is the official monthly publication of the La Quinta Chamber of Commerce.
Circulation: 30,000. Distributed free to all residents, Chamber members and businesses in La Quinta. Additional distribution by subscription available
for $25 per year. To advertise, subscribe, or submit articles, please contact the Chamber at (760) 564-3199.
PLEASE NOTE: The opinions and views expressed in all editorial material are those of the writer or person interviewed and are not necessarily those
of the La Quinta Chamber of Commerce, its Board of Directors, officers or of the advertisers in The GEM.
The La Quinta Chamber of Commerce endorses no person, political candidate or opinion unless specifically stated.
CHAMBER HAPPENINGS
THE GEM
EXECUTIVE COMMITTEE COMMITTEE CHAIRS CHAMBER PROFESSIONAL STAFF BOARD OF DIRECTORS
VOLUNTEERS
LA QUINTA CHAMBER OF COMMERCE
WORDSMITHS COMMUNICATION
DIANE GLANZ, President/CEO
RUTH FINHOLT, Events Coordinator
KAE HAMMOND, Membership Sales
IDALIA URIBE, Membership Coordinator-A/R-A/P
PATRICIA WALSH, Membership Director
DEBBIE WHITENER, Reception/Visitor’s Center
MILDRED DONLEY
JOAN MOLOUGHNEY
JOANNE SNYDER
78-371 Highway 111, La Quinta, CA 92253
PHONE: 760-564-3199 FAX: 760-564-3111
BIZNET 2005
Chair Cosmo Cappellino, KEZN-FM EZ 103.1
EVENTS & PROGRAM COMMITTEE
Chair Karen Bjorn, Palm Desert National Bank
Vice-Chair Ken Napper, Modern Woodmen of America
EDUCATION COMMITTEE
Chair Stu Bailey, Pacific Western Bank
LEGISLATIVE & COMMUNITY AFFAIRS
Chair Mark Harner, Pacific Western Bank
MEMBERSHIP SERVICES COMMITTEE
Chair Robert F. Sylk, Sylk Casino Group
Vice-Chair Victoria Bailey, Desert Springs Publishing
STU BAILEY, Pacific Western Bank
VICTORIA BAILEY, Desert Springs Publishing
KAREN BJORN, Palm Desert National Bank
CATHY BRETZ, IID Energy
COSMO CAPPELLINO, KEZN-FM EZ 103.1
JON P. GAFFNEY, Desert Sands Unified School District
DON LANE, Desert Funding Resources
ALEXIS LARSON, Palm Springs Desert Resorts Convention
and Visitors Authority
KEN NAPPER, Modern Woodmen of America
TORY ROGERSON, Costco Wholesale
KURT A. SPURGIN, D.C., Advanced Physical Health Center
ROBERT F. SYLK, Sylk Casino Group
DAVID HOWARD, CHAIR OF THE BOARD
Cherokee Homes
LEW E. PIPER, CPA, 1ST VICE CHAIR
Boseant Piper & Associates CPAs
SCOTT BROOKS, 2ND VICE CHAIR
JESA Printing
LINDA EVANS, SECRETARY
John F. Kennedy Memorial Hospital
PEDRO RINCON, CPA, TREASURER
DIANE GLANZ, PRESIDENT/CEO
LA QUINTA CHAMBER OF COMMERCE 2004-2005
MISSION STATEMENT
TO PROMOTE AND ENHANCE BUSINESS GROWTH,
CIVIC WELL-BEING, AND A SOUND QUALITY OF LIFE.
STRATEGIC OBJECTIVES
CREATING A STRONG LOCAL ECONOMY.
PROMOTING THE COMMUNITY.
PROVIDING NETWORKING OPPORTUNITIES.
REPRESENTING THE INTERESTS OF BUSINESSES WITH GOVERNMENT.
POLITICAL ACTION.
3
THE GEM MAY 2005
Greetings everyone.
What a few busy months we have had
and are going to have!
I was happy to see many of
you at BizNet 2005. What a
great success the event was
again this year. People were
able to sample fare from great
restaurants; win what seemed to
be an endless supply of prizes;
introduce themselves to potential
clients; get helpful information;
and put a face to our
members’ businesses. Many of you also
had a chance to feel the incredible energy
of our local business environment created
by our active members, volunteers and
cities.
Special thanks to the staff of each
Chamber, the volunteers, the sponsors,
Cosmo Cappellino, who was chair of the
BizNet committee, and our host for the
event—Spotlight 29 Casino.
And now to other Chamber issues…
it’s time to elect Board members. You,
as members, have some important business
to take care of this month—electing several
new board members to a three-year term.
Please take time to review the nominees,
introduce yourself to them at an event, and
get to know them, if possible.
All of the nominees deserve our
appreciation for their willingness
to volunteer and serve on
the Board and to represent our
membership.
Finally, as we approach
June’s Installation and Awards
Luncheon, I want to personally
ask you to take the time to nominate
businesses and non-profit organizations
this year. You will receive information
on how to nominate members who deserve
our special appreciation. Having served on
this committee, I know it is critical for the
committee to receive in-depth input from
members concerning their nominees. This
detailed information allows the committee
to select the best and most deserving candidate
for each award.
Have a great month.
INSTALLATION AND AWARDS
LUNCHEON UP NEXT
by David Howard
Chair, The Chamber Board of Directors
DAVID HOWARD
CHEROKEE HOMES
Editor’s Note: If you want a chance to showcase your business in this Gem column, remember drop
your business card in the basket at a monthly mixer. Maybe you’ll win the drawing.Then your company
could be featured in the following month’s Gem and then on the Chamber’s Web site
(www.lqchamber.com).
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AUTOMATED TELECOM
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Phone: 760-272-5064 • Fax: 760-423-0290 • ttvalencia@automatedtelecom.com
How Do You Choose
An Extraordinary
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From out of the crowd…
Extraordinary Service: Choose an agent who will personally
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ins-and-outs of a sparkling gem of a city — La Quinta!
Your extraordinary experience begins with a call to Jane Angwin.
760.574.6805
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NEW CHAMBER MEMBERSHIP DIRECTORY—The Membership Services Committee recently completed the
2005-2006 Membership Directory. The brochure’s cover features a photograph of the newly developed “Old Town
La Quinta.” If you did not receive your copy, please call the Chamber.
4
LA QUINTA CHAMBER OF COMMERCE www.lqchamber.com
June L. Arden
Arden & Arden,
Attorneys At Law
Jean Baranowski
Outsource Bookkeeping Etc.
Anne Berman
Lund & Guttry LLP,
Certified Public
Accountants
Kim Breech
The Power Place
Kay Burden
Windermere
Real Estate
Steve Christianson
Aavant Bancard/
Transpay USA
Dale A. Dodge
Dale A. Dodge, CPA
Dr. Terry Forward
Coldwell Banker
Residential Brokerage
Debbie Frazer
Mary Kay Cosmetics
Jon Glanz
Sandhills Mortgage
Marshall Hankin
La Quinta
Compounding Pharmacy
Dan Held
The Beer Hunter
Sports Pub & Grill
Ray C. Jones
Re/Max
Real Estate
Consultants
Frank Marra
Palm Desert
Networks
Fred Prescott
American Realty
Concepts
After my “new year’s” commandments
column, which outlined some behaviors that
others might find annoying, some fellow
La Quintans wrote me about
their favorite “thou shalt nots.”
And, it appears our behavior in
grocery stores leaves much to
be desired.
So without further ado…here
are some pet peeves about local
grocery-store behavior. I know
no one reading this indulges in
any of these behaviors but, just in case you
know someone who does, you can hand
them this column!
1.Fudging in the 10-items-or-less line.
You knew this had to be at the head of the
list. I myself, who am saintly in all situations,
have been known to go through the
10-item line with as many as 13. Okay,
14—once. But the lady in the red
Bermuda shorts and striped top (you know
who you are!) who unloaded 26 items
(yes, I counted them) and then wrote
a check (!) needs to brush up on her
grocery etiquette.
2.Cashing a payroll check in the
check-out line, especially without ID and
without purchasing so much as a roll of
Lifesavers. Stater Bros. is not a bank!
3.Suddenly remembering one last
item. As the cashier rings up your final
item, you just have to have Orange
Marmalade, you know, the kind with the
rind, that’s all the way back on Aisle 9,
third row from the bottom right. Then leaving
the line and taking the bag person with
you to find said item and not returning for
at least five minutes while the cashier and
the other customers count to
10…20…100.
4.Daydreaming when it’s YOUR turn.
Standing at the check-out counter—
apparently deep in thought about black
holes or the meaning of life—and waiting
until the cashier gives you the total before
you begin looking through your purse for
your checkbook.
5.Next-in-line “jumper.” Waiting in
line with four shoppers behind you, when
a new cashier comes and takes the person
behind you first to the next check out.
6.PIN eavesdropping. The person
behind you steps up to the counter where
you are punching in your debit card’s secret
PIN code, in an attempt to rush you along.
7.Spot-in-line protection. Someone in
front of you stands next to the grocery cart
for a friend or relative who is still shopping,
so that by the time the other person
returns, there are twice as many items in the
cart. Penalty! Go to the back of the line.
These are just a few comments from your
fellow La Quintan grocery
shoppers. Go forth and shop
politely, and in the immortal
words from “Hill Street Blues,”
“be careful out there!”
Leslie Lafayette is a chamber member
and owner/broker of Lafayette
Properties. She lives at PGA West.
Her opinions are her own.
PLEASE…DON’T CALL IT
LA KWINTA
by Leslie Lafayette
LESLIE LAFAYETTE
LET’S BE COURTEOUS WHEN SHOPPING
MEMBER
BIRTHDAYS
FOR
MAY
MARK YOUR
CALENDAR: JUNE 24
for the
2005-2006
INSTALLATION AND
AWARDS LUNCHEON
Remember to make plans to
attend the annual Installation &
Awards Luncheon at 11:30 a.m.
on Friday, June 24, at the
La Quinta Resort & Club.
At the Luncheon, the Chamber
will recognize outstanding members
who “go above and beyond the
call of duty” in serving the community
and their clients. Three types
of awards will be presented:
Community Service, Business of
the Year, and Non-Profit.
Mayor Don Adolph will serve
as the installing officer for the
2005-2006 Board of Directors,
and Craig Michael of A Musical
Affair will act as emcee. The event
also will include piano music by
Steve Berliner.
To make a reservation, call the
Chamber at 760-564-3199. 
5
THE GEM MAY 2005
NEW MEMBER INTROS
JASON GOLDSMITH, TARBELL REALTORS
“All relationships are based on trust.” — Lou Holtz
One of the most important aspects of a successful real-estate
relationship is great teamwork. One of the reason’s Jason
Goldsmith chose to team with Tarbell Realtors is it is the largest
family-owned company in California, founded in 1926.
Because of Tarbell’s family of companies, its clients enjoy consistency
in the quality of services received, more control over
the entire transaction lifecycle, and VIP care.
Jason began his career in the U.S. Air Force, serving as a member of Airborne Fire
Team Charlie. When returning from Desert Storm, he was honorably discharged. In San
Diego he enjoyed a successful 12-year career with a large hospitality firm. He received
several Finest Service awards and was selected as one of San Diego’s Top 40 under-
40 executives. Over the past several years, Jason has enjoyed success in the realestate
market and has a sincere appreciation for the value of service, trust and accountability.
“It is my commitment to you that as a team, our relationship will be successful,”
he said. “La Quinta is my home, and I would love to share with you my enthusiasm for
its many beautiful neighborhoods.”
Jason Goldsmith
www.CaliforniasAgent.com
760-604-2720
PAUL VAN VLYMEN, AIR EXPERTS AIR CONDITIONING & HEATING
Paul van Vlymen is owner-operator of Air
Experts Air Conditioning & Heating in La Quinta.
Paul and his family have lived in La Quinta since
1993, and have seen tremendous growth and
demand for air-conditioning and heating services.
With 20 years of experience, Air Experts can
fulfill your air-conditioning and heating needs.
The company specializes in repairs, maintenance
and installation. Since he lives in La Quinta, he is able to provide quick response time
during the scorching summer months.
Air Experts offers you honesty, dependability and competitive prices.
Our motto: “Do the job right or don’t do it at all.”
Paul Van Vlymen
760-777-1724
ISABEL STEVENS, WOODS REALTY
Isabel Stevens, a real-estate consultant with Woods Realty, has
20 years’ experience negotiating successfully for her clients. She
assists sellers and also buyers who want to obtain the American
dream of home ownership.
Isabel provides her clients with current information they need in
considering any type of purchase, be it a first home, second home,
vacation home, or an income/investment property. Her goal is for
clients to feel secure and satisfied with their purchasing decisions.
Your questions and inquiries will be answered promptly.
Isabel Stevens
760-617-5491
E-mail: isabelstevens@verizon.net
Just when you thought we would have a
breather between general elections, the rules
of the game appear to be changing.
The November General
Election in the off years (odd
numbered years such as 2005) in
California have been typically for
local elections. This is changing in
2005.
You may be aware (and soon
will be become very aware) that
Governor Schwarzenegger is
aggressively pursuing placing three
initiatives on the November ballot, if the
legislature does not act.
The Governor’s initiatives deal with redistricting,
education reform and the budgeting
process.
The legislators have taken a page from the
Governor’s handbook, and are promoting
several initiatives of their own. The California
State Chamber of Commerce has identified
nine of these initiatives as “anti-consumer, antismall
business and tax increases.” All these
proposed initiatives are out for signature.
At present, there is one initiative qualified
for the November ballot and 65
initiatives out for signature…with
seven pending with the Attorney
General’s office, for titling and
preparation of initiative summary.
After a proposed initiative has
been issued a title and initiative
summary by the Attorney
General’s office (about a 60-day
process), the initiative’s proponent
has five months to gather signatures. For an
initiative to qualify for the ballot, it requires
between 373,816 and 598,105 signatures,
depending on whether it is a statute
initiative (new law) or constitutional amendment
initiative.
It’s going to be a busy November.
LEGISLATIVE REPORT
by Mark Harner
Chair, Legislative Committee
MARK HARNER
PACIFIC WESTERN BANK
BIZNET: FOOD FOR THOUGHT
...continued from page 1
roads and traffic, schools, police and fire.
He added: “The service industry is in horrible
shape. If we can't service people, they will take
their business elsewhere. Training our people,
graduating them (from high school), and developing
them so we truly have a strong economic
engine is critical to our success.”
While CVEP is focused on attracting new
industries, Nickerson described one of the
Valley’s oldest: agriculture. “Last year, (Valley
agriculture) generated $600 million in produce
sales alone from the area's four basic segments:
dates, grapes, citrus, and fruits and vegetables.”
Nickerson ended his comments with this
promise: “The industry that used to be the
engine of our economy will continue to be a
resourceful, resilient and productive contributor
to our growing economy.”
Additionally, many in the audience seemed
to be interested in Weintraub’s plans to revamp
the Indio Fashion Mall. He said: “There is enormous
demand for retail and multi-family
living (in Indio). We propose the Indio Fashion
Mall site be a ‘mixed-use’ development. We
want to establish a center for the city (there),
and create critical mass through housing
to attract businesses and restaurants.” He envisions
a “day and night environment” and said
he plans to build new residences at the Mall
above retail shops, “like a European town.”
At the end of the Symposium, numerous
attendees approached the speakers’ dais to ask
questions and discuss issues in more detail.
The Business Showcase opened immediately
after the Symposium.
Editor's Note: For more information about
BizNet 2005, see Cos Cappellino’s column on
page 7.
To Patricia Walsh and Chamber Staff:
Thank you so much for all your help. My first event was the breakfast at Kristina’s in the Cove. I had a
chance to meet so many great people. Loretta from JESA Printing has been a huge help in getting my
marketing going, along with Mark Anderson of Anderson Mailing. I have obtained embroidery jobs from
that meeting and the Chamber members, and would like to thank them: Paul van Vlymen, Air Experts;
Bill Branson, Dyson & Dyson; Melinda Law, Precious-N-Purrfect Pet Sitting. I look forward to meeting
more members at future functions.
Sincerely,
Mary Cummins
Phoebe’s Custom Embroidery
M
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LA QUINTA CHAMBER OF COMMERCE www.lqchamber.com
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7
THE GEM MAY 2005
BizNet 2005 & Symposium was a
HUGE SUCCESS…and, it was because
of the support of the member businesses of the
La Quinta, Indio and Coachella
Chambers of Commerce.
Many thanks to BizNet
Committee members for doing such
an outstanding job organizing a
tremendously successful event. I’d
like to recognize them: Beth AllanBentley,
The Desert Sun;
Maureen Byrne, Dyson &
Dyson/MGM Group; Margit
Chiriaco-Rusche, Coachella Chamber; Patricia
Duarte, Ad Your Imprint; Ruth Finholt, La
Quinta Chamber; Diane Glanz, La Quinta
Chamber; Deborah Halbert, Indio Chamber;
Mark Harner, Pacific Western Bank; Janie
Hurtado, Indio Chamber; Sherry Johnson,
Indio Chamber; John Kirkpatrick, Eaton-Kirk
Advertising; Roger Perris, American Home
Mortgage; Sandy Polimeros, Spotlight 29
Casino; and Lorie Williams, City of Coachella.
BizNet has become the benchmark for business
showcases in the Coachella Valley. The
Symposium speakers were superb and spawned
several newspaper articles, including in The
Desert Sun and The Public Record, with
regard to Valley growth.
Each year, BizNet grows—it showcases
more businesses, more restaurants and provides
more contacts for attendees and the showcased
Chamber members. The Showcase itself was a
sellout, and booth spaces were added to
accommodate increased demand for exhibitor
space. A survey of Symposium attendees
indicate that they were extremely pleased
with the speakers’ effectiveness, knowledge
and enthusiasm.
Also, we talked to a few
Showcase participants and here's
what they had to say:
Debbie Fink of Danmer Shutters:
“For our first business-to-business
expo here in the Valley, I felt we got
as many qualified leads in two and
one-half hours as we get in a
business-to-consumer expo over two
or three days. I will definitely participate next
year, and come up with some business-tobusiness
incentives to go along with the
discounts we offered this year.” Doug Holmes,
owner of PJ’s Desert Trophies, said: “We were
very pleased. We got a good turnout and a lot
of good contacts. We think it brought us a fair
amount of business. This is our second time, and
we will do it again next year.”
Downey Savings executive Caryl Williams
said: “BizNet is a wonderful and fun way to
interact with East Valley businesses and promote
your own. We look forward to it every year.”
After a few weeks of wrapping up 2005
details, we’ll be looking for committee members
to organize BizNet 2006. If you're interested
in being on the committee for one of the
Coachella Valley's most important business
events, call the Chamber at 564-3199.
BIZNET2005 REPORT
by Cosmo Cappellino
Chair, BizNet Committee
COSMO CAPPELLINO
KEZN-FM, EZ-103.1
NEW CHAMBER STAFF ADDED
...continued from page 1
one does. It’s really easy to be an advocate
for and ‘sell’ this Chamber.”
When residents, visitors or new business
owners visit the Chamber office, the first
person they’ll see is Whitener, who joined as
receptionist in March. She succeeds Sherry
Scribner, who took a position at a local business
that is a Chamber member.
Whitener, who was born and raised in Indio,
lives in La Quinta with her 14-year-old daughter
Rebecca. She has held various administrative
positions in the Valley throughout her career.
“I really like working here at the Chamber,”
she said. “The people that work here are just
great. Also, I like meeting the public and being
able to tell visitors all the wonderful things
about La Quinta—to share with them the
great things to see and do here.”
Dear LaLa,
Thank you very much for the referral. The La Quinta Chamber’s staff has been such a great help in
keeping our business running. We are so grateful for all your support and services that you provide
to us and our community.
Sincerely,
Stacey Tilton
Tilton Computers
(T) 760-777-4338
(E-mail) info@tiltoncomputers.com
www.tiltoncomputers.com
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LA QUINTA CHAMBER OF COMMERCE www.lqchamber.com
March Mixer Breakfast Network
Ribbon-Cutting
On April 10, 2005, the new SilverHawk Apartments in La Quinta held its official ribboncutting
ceremony. Pictured with Chamber CEO Diane Glanz (left to right) are SilverHawk
executives: Shawn Conerty, controller; Patrick Antrim Jr., director of property management;
and Victor Mahony, CFO.
Several ambassadors and members also helped celebrate the SilverHawk opening. From left to
right are: Member Clint Miller, Security Home Loans; Ambassadors Zsuzsana Pheil (ValPak),
Trish Duarte (Ad Your Imprint), Brianne Maurer (Residence Inn by Marriott), Jean Dahl
(associate member), and Greg Ferguson (New York Life); Board Member Tory Rogerson,
Costco; and Member Holly Haas, Costco.
A large crowd attended the March mixer, a joint event with the Indio Chamber that was held
at Martha’s Village & Kitchen in Indio. Gloria Gomez (left) and Claudia Castorena (right),
Martha’s Village co-founders, are thanked by Chamber CEO Diane Glanz.
Anne Ylonen, of Photo La Quinta, won the Sonicare prize from Dr. William Hoolihan of
Smile Artistry, who sponsored the March 2005 Breakfast Network. The meeting drew
around 100 people and was held at Kristina’s in the Cove. 
9
THE GEM MAY 2005
May means school is almost out and summer is almost here so, as you drive around town, watch
out for an increased number of children crossing streets and playing in parks. Also, don’t forget to
make reservations early to take Mom out to eat on Mother’s Day, May 8, at one of the many fine
restaurants the City offers.
May also brings Memorial Day, declared a legal holiday by Congress in 1971, which is observed
annually on the last Monday in May in honor of the nation’s armed services personnel killed in
wartime. City Hall will be closed on Monday, May 30, in observance of the holiday. Highlights of
recent activities in and around the City are listed below. If you have any questions about any of these
items, please contact the City Manager’s Office at 777-7100.
• A Certificate of Occupancy has been issued for: Goodyear Tire store (Wal-Mart Supercenter);
Cold Stone Creamery (Point Happy); Bobby J’s and Louise’s Pantry restaurants (east side of
Washington near Avenue 47); and Thai Smile restaurant (One Eleven Center).
• Sign Applications/Permits were submitted for Maxcy’s Grill and Party-Time
(Wal-Mart Supercenter).
• Site development permit has been submitted for a Wendy’s (NE corner of La Quinta Drive &
Auto Centre Drive); site development permit filed by Costco for a 149,850 square-foot
building, including a 4-island gas station and 85,000 square feet of commercial pad buildings
on a 26.86-acre site (on Jefferson south of Highway 111).
• Staff has performed more than 7,800 building inspections through the first quarter of 2005.
• The Community Services Department has been working with the president of the La Quinta
Sports and Youth Association to prepare for the upcoming baseball season. Recent work at the
Sports Complex and La Quinta Park fields included cutting and cleaning infields, ordering and
installing clay, and cutting away oleander bushes from the fence along the wash.
• The library is still on track for a July 1 opening date.
• Ford Motor Co. recently changed its coloring of standard police cruisers to black with four
white doors (previously, the front two doors were white). This necessitated a modification of
the City logo that will be placed on the new cruisers as they are brought into service.
SILVERROCK RESORT ACTIVITIES
• The multi-purpose trail and sidewalk along Jefferson Street are nearly complete; and
construction of the trail and sidewalk has begun along Avenue 54. The maintenance building
is nearing completion.
• Play has been averaging 100-120 rounds during the week and 140-160 rounds on weekends,
with approximately 50-percent play by residents and 50-percent by non-residents.
• The first hole-in-one was hit on March 10 by Shawn Burke on the 8th hole, a 100- yard
par 3. Congratulations, Shawn!
• The SCGA handicap computer has been installed, allowing golfers to secure their handicaps
and post scores.
As residents of the City of La Quinta, you are fortunate to have
two skate parks for families to enjoy. However, we have been experiencing
numerous incidents where children are entering the skate
park unsupervised. Any person under the age of 14 must be
accompanied by an
adult/parent. This is
so that the parent or supervising person can
assume full responsibility for the person using
the skate park.
The La Quinta Police Department would
also like to encourage all skate-park users to
wear all of the proper safety equipment, including
a helmet, elbow pads and knee pads. This is
to assist in the prevention of injuries. Also, as a
reminder, NO BIKES ARE ALLOWED! The
park was not designed for bike use, which can be
very dangerous when mixed with skateboarders.
Any violation of the posted rules and regulations
is an infraction and is punishable according
to the provisions of La Quinta Municipal
Code 11.96.020. The police department will be
conducting periodic spot checks to insure that
users are in compliance and citations may be
issued at that time.
If you have any further questions regarding
the La Quinta Skate parks and citations issued by
the Police Department, please contact Deputy
Heather Olsen at (760) 863-8950.
LA QUINTA SKATE PARKS
www.la-quinta.org City Scene
By Deputy Heather Olsen, La Quinta Police Department FROM THE CITY MANAGER’S OFFICE
CITY NOTES
Calendar
City
May 3 City Council 3:00 p.m.
May 9 Community Services Commission 7:00 p.m.
May 10 Planning Commission 7:00 p.m.
May 11 Investment Advisory Board 5:30 p.m.
May 12 Cultural Arts Commission 7:00 p.m.
May 14 Concert Under The Stars 6:30 p.m.
May 17 City Council 3:00 p.m.
May 19 Historic Preservation Commission 3:30 p.m.
May 24 Planning Commission 7:00 p.m.
Unless otherwise noted, all meetings will be held at the Civic Center. Residents and others interested in attending
any of the above meetings are encouraged to contact City Hall at 777-7000 to confirm dates and times of meetings.
General Information: 777-7000
Building and Safety: 777-7019
Building Permits: 777-7012
Building Inspection Requests:
777-7153
Code Enforcement: 777-7050
Animal Control: 777-7050
City Clerk’s Office: 777-7025
City Manager’s Office: 777-7100
Community Development:
777-7125
Community Services: 777-7090
Finance: 777-7150
Public Works: 777-7075
Senior Center: 564-0096
Job Hotline: 777-7124
Street Sweeping Hotline:
777-7104
Graffiti Hotline: 777-7095
Pet Hotline: 777-7049
Shopping Cart Hotline:
1-800-252-4613
INTERNET/WEB SITE:
www.la-quinta.org
CITY HALL
PHONE NUMBERS
MAY 2005
10
LA QUINTA CHAMBER OF COMMERCE www.lqchamber.com
SILVERROCK RESORT PROJECT UPDATE
Golfers Take in the Full SilverRock Experience
Taking advantage of the gorgeous weather, Valley
residents and visitors are enjoying wonderful golf play at the
Arnold Palmer Classic Course.
Yet you don’t have to be a golfer to enjoy the SilverRock
experience. Golfers and non-golfers can now enjoy warm,
delicious meals cooked in the newly-renovated kitchen at
the SilverRock Retreat & Clubhouse. And they can take a
little bit of SilverRock with them by visiting the pro shop.
It’s filled with a variety of SilverRock items such as shirts,
caps, glassware, and beautiful framed photography.
“We are thrilled that people can now enjoy the full gamut
of the golf experience,” said Randy Duncan, Head Golf
Professional at SilverRock Resort. “Now they can come out
and play a challenging round of golf and then sit down for a
delicious meal on the patio while they watch the sun set
behind the mountains. It’s really a luxurious experience.”
La Quinta residents can enjoy this luxury for a fraction
of the cost of a standard greens fee. La Quinta residents
may purchase a Resident Card for $15 at the Community
Services Department at La Quinta City Hall. The cards are
being issued by appointment only. To make an appointment
or to obtain more information about qualifying for and purchasing
a La Quinta Resident Card, please call the
Community Services Department at 760-777-7090 or go
to www.SilverRock.org to download an informational
brochure.
And beyond golf-related activity at the SilverRock
Resort site—the Redevelopment Agency Board recently
approved an Exclusive Negotiation Agreement (ENA) with
DDC Desert Development, which is the first step towards
potential development of a hotel, a boutique hotel, and
“casitas parcels” at SilverRock Resort. As part of the ENA
process, there will be several public meetings, where community
members and the Agency Board can provide input
and ideas. Meetings are held in the Council Chambers at
La Quinta City Hall.If you are interested in attending a meeting,
please check the City’s website at www.la-quinta.org
(you may review City Council and Redevelopment Agency
agendas under City Clerk Department).
The Arnold Palmer Classic Course, spearheaded by the
City of La Quinta’s Redevelopment Agency, is the first
undertaking of the SilverRock Resort project, which will
eventually include high-end hotels, retail shopping, a
second golf course, a permanent clubhouse, perimeter trails,
and much more.
To reserve tee times at the Arnold Palmer Classic Course, call
888-600-7272. For more information about the SilverRock Resort
project, go to www.SilverRock.org or call 760-777-7035.
LA QUINTA SENIOR CENTER
MAY 2005 SCHEDULE
City Scene
MONDAYS
8:30 AM PUTTING (FIRST MONDAY OF THE
MONTH)
9:00 AM EXERCISE CLASS
9:00 AM EXPERIENCED RUG HOOKING
9:00 AM KNITTING GUILD
(FIRST MONDAY)
9:00 AM FREE IID ENERGY ASSIST.
(BY APPT)
10:15 AM HATHA YOGA
12:15 PM DUPLICATE BRIDGE
12:30 PM SOCIAL BRIDGE
TUESDAYS
9:00 AM WATERCOLOR LESSONSBEGINNING
9:00 AM HI-CAP (MAY10, ONLY)
9:00 AM CPR/FIRST AID
(MAY 17, ONLY)
10:00 AM DOG TRAINING BEGINNING
10:00 AM GOLDEN TONES REHEARSAL
11:00 AM COMPUTER TUTOR (BY APPT)
11:30 AM DOG TRAININGINTERMEDIATE
1:00 PM ARTS & CRAFTS (FREE)
1:00 PM HEARING (MAY 17)
2:00 PM BRIDGE– INTERMEDIATE -
DEFENSE
2:45 PM TAP DANCE - BEGINNING
3:00 PM ARTHRITIS TAI CHI
3:45 PM TAP DANCE –
INTERMEDIATE
WEDNESDAYS
8:30 AM BRIDGE - ADVANCED
9:00 AM EXERCISE CLASS
9:00 AM SKETCHING/ DRAWING CLASS
10:15 AM BRIDGE –BEG/INT. PLAY OF HAND
10:15 AM HATHA YOGA
12:30 PM ACBL BRIDGE
THURSDAYS
8:30AM BRIDGE –ADVANCED
11:00 AM COMPUTER TUTOR (FEE/BY APPT.)
12:45 PM BALLROOM DANCE - BEGINNING
1:00 PM “QUILTERS FOR GOOD TIMES”(FREE)
1:30 PM MOVIE TIME (FREE)
1:45 PM BALLROOM DANCE –ADVANCED
3:30 PM BALLROOM DANCE - INTERMEDIATE
3:30 PM TAI CHI
FRIDAYS
9:00 AM EXERCISE CLASS
9:00 AM BEG. RUG HOOKING
(MAY 13 & 20 ONLY)
9:30 AM LEGAL COUNSEL (MAY 26 ONLY)
10:15 AM PILATES CLASS
10:30 AM FOOD DISTRIBUTION (FREE)
11:00 AM COMPUTER TUTOR (FEE/BY APPT.)
12:15 PM DUPLICATE BRIDGE
12:30 PM SOCIAL BRIDGE
12:30 PM COACHELLA VALLEY
WOODCARVERS(FREE)
COMPUTER CLASSES
Hands-on classes include: Intro to the
Computer, Internet Classes, Word Processing,
Scanning, Photo Editing, Digital Photography,
Printshop, and Laptops, plus many other computer
classes. Call for more information
SPECIAL EVENTS
DESSERT COMPETITION LUNCHEON
Thursday, May 16, 11:30 a.m.
Good food, entertainment, and friendly
conversation!
Reservations are required. Fee $4.00.
Monday, May 2,
8:30 a.m.
FREE Putting Contest—prizes and fun!
Thursday, May 19
FREE Medicare and Insurance Counseling
with Naomi Bateman.
Appointments are required.
Thurs. & Fri., May 19 & 20,
9:00 a.m.-1:00 p.m.
AARP Driver Safety Program.
Cost is $10.00 per person.
Pre-registration is required.
Thursday, May 26,
9:30 a.m. - 11:00 p.m.
Free Legal Consultation with Attorney
David Grossman. Appointment is required.
Monday, Wednesday, Friday, in May,
7:00 a.m.- 11:00 a.m.
Mixed Doubles Tennis at Fritz Burns Park
If you would like to participate call the
Senior Center for details. Reservations required.
LA QUINTA SENIOR CENTER
78-450 AVENIDA LA FONDA
(760) 564-0096
The La Quinta Senior Center provides these opportunities as a service and does not endorse or recommend any service
or business. Services rendered are the responsibility of the provider and the providee.
Golfers enjoy a bite to eat and the view at the SilverRock clubhouse.
The Pro Shop offers a variety of golf wear with the SilverRock insignia.
11
THE GEM MAY 2005
City Scene EXCURSIONS AND ACTIVITIES
SPECIAL EVENTS
CONCERT UNDER THE STARS
The Youth Mariachi Foundation and Fiesta Mexicana will perform at this entertaining event at
the Civic Center Campus outdoor amphitheatre. A free musical event for the entire family!
Date: Saturday, May 14
Time: 6:30 PM
Place: La Quinta Civic Center (78-495 Calle Tampico)
Cost: FREE
OPEN MIC NIGHT #150204
For those who like to share poetry, songs, ad-lib, impersonations,
rap, and more. This is your chance to express your talent. Performers
will compete for prizes; give-away raffle for spectator, too.
No outside food or drinks, please.
Date: Friday, June 17
Time: 5:00 – 7:00 PM
Place: Coffee Break Café
(78900 Avenue 47 Suite #100, behind the
Target shopping center)
Cost: $2.00 pre-register at City Hall or $4.00 at the door
Ages: 13 through 18 years old
Individuals or bands interested in performing should call the Community Services Department
at 777-7026 by June 10.
LA QUINTA SUMMER GOLF TOUR
Advanced and novice golfers alike will enjoy the annual La Quinta
Golf Tour, and have the opportunity to play some of the finest
courses in the Coachella Valley! Enjoy excellent rates, the best tee
times, fabulous greens, drawing prizes, points for prizes, and the
overall grand prize to be presented to teams and singles during the
awards banquet at the end of the tour.
Register in either the two-person team or individual division.
Divisions will compete separately. All tee times are Saturday mornings.
The cost per player is a one-time registration fee of $50.00.
Greens fees are separate, and include cart rental. Guests are welcome
to participate for a fee of $10.00 per week, plus greens fees.
Tournament play and point accrual begins June 11. Handicaps will
be adjusted weekly beginning with your first round of golf. Those players with registered handicaps
are required to notify staff at time of registration and must show proof of handicap with a
Southern California Golf Association card. Both teams and individuals will be broken into
flights. Reservations for tee times must be made by Wednesday 5:00 PM of each week by
calling 777-7090. Please, no calls for tee times until Monday, June 6 at 8:00 AM.
Proper attire and soft spikes are mandatory at each course.
Greens Fees are paid weekly at each course before your tee time! Tee times are available on a firstcome,
first-serve basis. Players have the opportunity to choose a flight and a competition
category (team & single play). Handicaps will be adjusted on a weekly basis. You must stay in
your handicap flight through the duration of the tour. If you do not have an established handicap,
one will be established for you after your first round of golf. Golfers that have a Southern
California Golf Association Handicap may use that handicap for the first round only. Flights will
allow you to compete with golfers of your same ability.
The registration deadline is Monday, June 6, 2005! Late registration will be accepted (if space
remains) at $65.00 per person. This summer the golf tour will be limited to the first 100
registered participants. The La Quinta Summer Golf Tour fills quickly, so do not delay.
Please contact the Community Services Department at 777-7090 for more information.
FACILITY RENTAL INFORMATION
Looking for the perfect spot to hold your next birthday party or family barbecue?
Well, La Quinta has two beautiful parks available—La Quinta Park and Fritz Burns Park.
Park rentals include the usage of the covered pavilion areas only. Park reservations include
one, 4-hour block of time for a fee of $50.00 with an additional $50.00 deposit. Time
reserved must include set-up and clean up time. Once the application and fees are accepted,
staff is scheduled to secure the rental area and report to the renter at the beginning and the
end of the rental time frame. Your deposit will be returned providing the area is left clean
and undamaged.
If you are planning a party with an inflatable bounce house, you must first submit an
application for reservation at either Fritz Burns Park or the La Quinta Park. Your request must
detail the date, time, type of function, number of attendees, and the company’s name supplying
the jumper. Bounce Houses may only be rented from one of the insured companies listed by
the City of La Quinta.
Looking for a place to have a wedding, reception, party or community event? The picturesque
Civic Center Campus has a gazebo and an amphitheater, which makes an ideal setting for outdoor
events. Also available is the La Quinta
Senior Center, which has a large MultiPurpose
Room and kitchen for groups of
up to 200 people. Please call 777-7090 for
more information. All reservations are
made by applying in person at City Hall.
Total payment of fees and
deposits are due at the
time of application.
No Exceptions! 
12
LA QUINTA CHAMBER OF COMMERCE www.lqchamber.com
BRIDGE ADVANCED
Instructor Pat Riensche is teaching an 8-week session of advanced play and conventions.
Continues through May 11, from 8:30 a.m. – 10 a.m. $80 per session and $12 per class
drop-in fee. Textbook is $15. Seating is limited.
BRIDGE: BEGINNING INTERMEDIATE: PLAY OF THE HAND
Instructor Pat Riensche teaches techniques on “play of the hand” plus reviews bidding and
defense. Continues on Wednesdays through May 11 from 10:15 a.m. until 12:15 p.m. $96 per
session and $15 per class drop-in fee. Textbook is $15. Seating is limited.
BEGINNING RUG HOOKING
Learn the “old” art of hand-hooked rugs using 100-percent wool strips. Create your own rugs, wall
hangings, mats, and more. Instructor Janelle Leslie teaches the basics of the art, design, dyeing and
color. Classes will be Fridays, May 13 and May 20, from 9 a.m. to noon. $40 per session plus a
material fee based on supplies needed. A complimentary class for new students is offered on May 6
from 10 a.m. to 11:00 a.m.
PILATES
Come and join Instructor Sally Marshall and learn the “Pilates Method” of body conditioning. This
is a unique system of strengthening and stretching exercises developed by Joseph Pilates more than
90 years ago. It improves posture, provides flexibility and balance, and creates a more streamlined
shape. Suitable for everyone, even those with medical conditions and injuries. The 4-week session
begins Friday, May 6, through May 27, from 10:15 a.m. - 11 a.m. $20 per 4-week session or $8 per
class drop-in fee.
INTRODUCTION TO THE COMPUTER
This class is a two-hour, hands-on introduction for those with little or no computer experience.
Learn to turn on the machine, open a program, and use the keyboard and the mouse. Basic computer
terms and vocabulary will be covered. May 4, from noon to 2 p.m. $30. Reservations
required.
INTRODUCTION TO WORD PROCESSING
Level 1: This session uses Microsoft Works® software, which includes a simple word-processing
program. We will create, print and save a letter using the computer to correct errors, change or add
text and check spelling. Wednesday, May 11, from noon to 2 p.m. Fee $30 per class.
Level 2: A two-hour session using Microsoft Works®, for students who wish to continue beyond
the introductory class. We will create, save and print a document, using the computer to make text
bold and underlined; move, copy and paste paragraphs; change the size and style of type to create
an interesting format.
Beginners should take the Introduction to Word Processing class as a prerequisite to this class.
The class is scheduled for May 18 from noon to 2 p.m. $30.00. Reservations required.
PHOTO EDITING 1
A two-hour lesson using Adobe PhotoShop Elements to prepare photos for storage, e-mail and
printing. Learn to acquire photos from various sources (i.e. scanners, digital cameras or disks); crop
and size a photo; correct brightness, contrast, and color balance. We will discuss which file type to
use for saving images, how to reduce resolution for e-mail, and how to print images economically
on photo paper. May 9, 2:30 p.m. to 4:30 p.m. $30. Reservations required.
The La Quinta Senior Center is open Monday through Friday
from 8:00 a.m. until 5:00 p.m.
LA QUINTA SENIOR CENTER NEWSLETTER
HATHA YOGA CLASS
Learn the techniques and principles for unifying the body, mind, and spirit through the ancient
eastern practice of Hatha Yoga. Instructor Jaime Carlo-Casella will teach you how to perform yoga
postures, breathing, visualization, sounds, and meditation to increase flexibility, strength, vitality and
peace. Appropriate for all levels. The 4-week session is April 25 through May 18, and will meet every
Monday and Wednesday from 10:15 a.m.- 11:45 a.m. Fee: $60 per 4-week session or $10 per class
drop-in fee.
TAI CHI
Tai Chi is a slow moving exercise that can improve flexibility, coordination and balance as well as
increase strength, stamina and energy. Instructor Noel Pittman has studied Tai Chi for more than
25 years. You will learn to increase your confidence and concentration. Thursdays, May 26 until
June 23, from 3:30 p.m. to 4:30 p.m. Fee: $40 per 5-week session. Drop in fee is $12. There is a
complimentary class May 19.
ARTHRITIS TAI CHI
This class has been designed and modified by doctors and Tai Chi experts for people with
any sort of physical disabilities. (See basic Tai Chi description above.) Instructor Noel Pittman
beginner’s class will run Tuesday, May 24 through June 21, from 3 p.m. to 4 p.m. Fee: $50
per 5-week session or $12 drop-in fee. A complimentary class for new students is offered the
week of May 16.
TAP DANCE CLASS
Instructor Lorna Thompson offers beginning and intermediate tap-dance lessons. In the
Beginners class, you will learn all the steps including the shim-sham buffalo, times step, etc.
The Intermediate class is for those who have had previous tapping experience and want to explore
new steps and routines. The 4-week sessions run Tuesday, May 17 through June 7. The Beginning
class will meet from 2:45 – 3:45 p.m., and the Intermediate class will meet from 3:45 - 4:45 p.m.
Fee: $30 per 4-week session or $10 drop-in fee.
SKETCHING/ DRAWING CLASS
Instructor Kathy Dunham, a member of the American Society of Botanical Artists, Coachella
Valley Watercolor Society and Watercolor West, will teach a 4-week session on technique, the
elements of design, composition and layout using pencils, charcoal and ink. Class meets on
Wednesdays April 20 through May 11 from 9 a.m. - noon. Fee: $60 for 4 weeks or $17 dropin
fee. Supplies list will be discussed at the first meeting.
BRIDGE INTERMEDIATE BRIDGE-DEFENSE
Instructor Pat Riensche is teaching an 8-week session that reviews bidding and play, along with
instruction on how to defend. The class continues through May 10 from 2 p.m. to 4 p.m.
$96.00 per session and $15 per class drop-in fee. Plus $5 book fee. Seating is limited.
13
THE GEM MAY 2005
Cherokee Homes—(left) La Quinta Chamber Chair David Howard,
Cherokee Homes, took time out from his Chamber duties to staff his company’s
booth at BizNet 2005. Rabobank—(right) Vicki Bobbitt, Rabobank
customer service manager in Palm Desert, and Jucival Dosantos, branch manager
in Indio, greeted visitors at their busy booth. Rabobank (formerly Valley
Independent Bank) sponsored the BizNet Symposium. (See article page 1.)
Waste Management—Long-time Chamber member Deborah McGarrey,
municpal marketing manager (center), and Jennifer Solciccioli, sales rep,
staffed the Waste Management booth at the BizNet Showcase—offering
information on recycling, plus free cookies.
BizNet Committee—BizNet 2005 was organized by a team of area businesspeople
from three Chambers (left to right): Beth Allan-Bentley, The Desert Sun; Patricia
Duarte, Ad Your Imprint; Deborah Halbert, Indio Chamber; Diane Glanz, La Quinta
Chamber; Sherry Johnson, Indio Chamber; Roger Perris, American Home Mortgage;
Sandy Polimeros, Spotlight 29 Casino; John Kirkpatrick, Eaton-Kirk Advertising;
Chair Cos Cappellino, KEZN Radio; Margit Chiriaco-Rusche, Coachella Chamber;
Mark Harner, Pacific Western Bank; Janie Hurtado, Indio Chamber; Maureen Byrne,
Dyson & Dyson/MGM Group; and Ruth Finholt, La Quinta Chamber.
Not pictured: Lorie Williams, City of Coachella.
JFK Hospital—Non-profit organizations, such as JFK Hospital and the
Boy Scouts, also exhibited at the Showcase. JFK staff—Felice Chiapperini,
JFK marketing manager (left) and Esteban Gutierrez, outreach coordinator
—provided information on the hospital and its services.
Kristina’s—Kristina’s in the Cove employees Monica Martin,officer manager,
and Chef John Schumaker, enjoyed serving delicious pot roast and garlic
mashed potatoes.
COLDWELL BANKER
RESIDENTIAL BROKERAGE
Contact: Tony Serva,
760-408-2067
Senior Discount (buyers or sellers).
Call Tony Serva for
information.
Reduced commission for
selling a property
through Tony Serva.
DANMER CUSTOM SHUTTERS
Contact: Debbie Fink,
760-771-4002
Free molding upgrade.
INNOVATIVE MULTIMEDIA
ENTERTAINMENT
Contact: Gary Reeves,
760-369-6565
10 percent off any event-planning or
management services, excludes
labor and rental costs.
LE MIRAGE SALON AND DAY SPA
Contact: Tammy Bigelow,
760-564-7915
10 percent off any service or product.
5-percent additional any time.
THE CHAMBER IS WORKING TO INCREASE PARTICIPATION IN THIS
VALUABLE MEMBER-TO-MEMBER DISCOUNT PROGRAM.
“We enthusiastically encourage member companies—and their employees—
to frequent Chamber members that offer these discounts,” said Robert Sylk,
chair of the Membership Services Committee.
To make the pot a little sweeter, the Chamber will provide the first
25 Member-to-Member cards to a company’s employees FREE.
Additional cards will be provided at a nominal fee of 25 cents each.
To obtain these cards for your employees, call the Chamber at 564-3199.
14
LA QUINTA CHAMBER OF COMMERCE www.lqchamber.com
MEMBER-TO-MEMBER
DISCOUNT
PROGRAM
COOL IT!
Do you need air conditioning repair, installation, or maintenance?
Call Air Experts, La Quinta’s very own in-town, quick-response,
A/C and Heating professional. With more than two decades of
experience, Air Experts reputation has
been built by client recommendations.
If you use us, you’ll understand why.
(760) 777-1724
15
THE GEM MAY 2005
Animal Samaritans
“Jammin’ for the Animals,” a fundraiser for Animal
Samaritans SPCA, is 11 a.m. to 2:30 p.m. Sunday, May 1, 2005, at Augusta Restaurant,
73-951 El Paseo Drive, Palm Desert. At 11 a.m., brunch will be served and a fashion show
presented, followed by a live jam session at 12:30 p.m. The event also will feature a live auction
and raffle.
During the fashion show, designer clothing from Troy’s will be modeled by members of the
Animal Samaritans SPCA's Angels for Animals Auxiliary. Three Dogs Bakery will provide treats
for the models’ dogs, and Ritzi Rover Pet Grooming will dress the animals in outfits that match
those of the models. The models will wear jewelry from Denise Robergé.
The jam session will feature such well-known desert entertainers as Bill Marx and Tibor Lesko,
Carole Hampton, and Johnny Meza and Lola Rossi. Joey English will act as master of ceremonies
and auctioneer. Tickets are $150 per person, and tables of four, six, eight and 10 are
available. Tickets for the Jammin’ session only are $50 per person. For reservations and information,
please call 760-343-3477, ext. 303.
Founded in 1978, Animal Samaritans SPCA is a non-profit welfare organization with a“nokill”
shelter, low cost spay/neuter/vaccination services, animal adoption and education programs.
Ewing Builders
CDS Construction, a commercial and residential general contractor in the Valley,
recently created a new brand identity—Ewing Builders—and moved into new corporate
offices in Palm Desert. The company is named for its principal partner, Brian Ewing.
According to its press release, Ewing Builders “has seen its business grow steadily, increasing
gross volume each year, and expanding personnel to over 25 permanent employees.
Over the last nine months, Ewing Builders has completed over 60,000 square feet of
commercial construction in the valley, including Marshall’s, PetSmart, Louise’s Pantry
Restaurant (a 3,575 sq. ft. restaurant that opened in March), Payless Shoes, and Golf
Etc., along with 16 custom homes currently under construction in Palm Springs.”
In a separate news release, Ewing Builders said it is nearing completion of another
La Quinta restaurant—Bobbie J’s Barbeque.
Brian Ewing serves on the board of directors of the Building Industry AssociationDesert
Chapter, and co-founder Lisa Bailey serves as vice president of the Desert
Contractors Association.
Granite Construction Co.
Granite Construction Co. recently announced two staff changes: Mark Cole was promoted
to Southern California Region employee development leader and Matt Seehawer was promoted
to project manager of an Indian Wells Village project (sewer main lines and storm drains).
Cole had been Granite’s structures superintendent. He will assume his new duties on
June 1, 2005. Married with two children, Cole has worked on several Granite projects, including
Pala Road, the Bonsall Bridge and the I-15 Baker project.
Seehawer started work for Granite in 2005. He holds a bachelor’s degree in construction
engineering management from Oregon State, and is working on obtaining a master’s degree.
He lives in Yucca Valley with his wife and two sons.
In other news, Jay McQuillen Jr., Granite Southern California branch manager, was named
to the Oregon State University Academy of Distinguished Engineers. The program, established
in 1998, honors outstanding Oregon State alumni for their contributions to the engineering profession
and the university. McQuillen earned a master’s degree there while teaching courses in
construction engineering management. A registered professional engineer, he started his Granite
career as a project engineer in 1986, and now oversees Granite operations in five counties.
In early March, Granite Construction announced a quarterly cash dividend of $.10 per common
share, payable April 15, 2005 for stockholders of record on March 31, 2005. Granite
is one of the nation’s largest diversified heavy civil contractors and construction materials producers.
Law Offices of Dale S. Gribow
Attorney Dale Gribow was recently selected for
2005 Leadership Coachella Valley. Since moving to the Valley, he was named 2004 “Man
of the Year” by the City of Palm Desert, and has been president of several charities. While
living in the Los Angeles area, he was named “Man of the Year” six times, and Beverly Hills
and Los Angeles declared “Dale S. Gribow Day” four times.
Mas Entertainment
Mas Entertainment, a La Quinta-based television-production company, performed principal
photography on a 30-minute television program, “Desert Styles,” that aired on Time
Warner Cable in April. The show is hosted by Robi Anderson and was produced and
directed by Thomas Vito. Shot entirely in the Valley, the segment was about local Linda
Sullivan receiving a makeover. Other area organizations involved were: Dot at The Gardens
on El Paseo (wardrobe); Dr. Mark Sofonio, a plastic surgeon in Rancho Mirage; the
Renaissance Esmeralda Resort & Spa (full day of spa treatments); Karl Vasquez (hair cut
and coloring); and Kitty St. Amand of Younger by Tonight (make-up application). Beth
Smith of Haleiwa Joe’s in Rancho Mirage arranged dinner for the cast and crew. Mas
Entertainment has begun pre-production on the next segment, featuring a man’s makeover.
Rabobank
On April 6, 2005, Valley Independent Bank (VIB), a subsidiary of Rabobank
International, announced that the United States Comptroller of the Currency had approved
its application to convert to a national banking charter. The change became effective Monday,
April 4, when VIB officially changed its name to Rabobank, National Association (Rabobank,
N.A.). VIB was previously chartered in the state of California. Rabobank is a global financial
services leader providing institutional and retail banking and agricultural finance solutions in
key markets around the world.
Rancho La Quinta Country Club
Joan Bardwell recently joined the Rancho La Quinta Country Club Resale Division as
a broker associate. Previously, she was a broker associate with Dyson & Dyson. She has
more than 30 years’ experience in California real estate. According to a press release: “Of
the $20 million in real estate she sold in 2004, a high percentage were Rancho La Quinta
Country Club homes.” Bardwell moved to the desert in 1999 from Morgan Hill, Calif.,
following a real-estate career in the Bay area. She was twice nominated Realtor of the Year,
and was honored with a Lifetime Achievement award in 2000. She also served as an executive
board member of the local board of realtors. A graduate of San Jose State University,
she has held her realtor’s license since 1973 and her broker’s license since 1981.
Soroptimist of La Quinta-Coachella Valley
This service organization will host its annual “Making a Difference for Women” luncheon
noon on Thurs., May 5, at the Hyatt Grand Champions Hotel in Indian Wells
The event will honor Dr. Maria Sheehan, president of College of Desert. The annual
award is given to an outstanding woman in the community whose work has made a difference
in the lives of other women. According to Anne Harpenau: “Dr. Sheehan’s contribution
to education as instructor, counselor and administrator has been invaluable to both the
colleges she has served and the students that have benefited from her innovative new programs
and leadership.”
Tickets are $40. To make a reservation, call Bev Montgomery at 760-564-3317.
MEMBER NEWS
16
LA QUINTA CHAMBER OF COMMERCE www.lqchamber.com
SBA Workshop for Small Businesses
The SCORE and the Small Business Administration are offering a “Business Plans and
Finance” Workshop, 5:30 p.m. to 9 p.m. Thurs., May 19, 2005, at the Greater
Riverside Chambers of Commerce. $20. Location: 3985 University Ave., Riverside.
Reservations: 951-652-4390
Pursuing Four-Day Workweek
The California Chamber of Commerce is sponsoring legislation to permit individual
workers and their employers to mutually agree to a four-day workweek. In a newsletter,
the Chamber says the bill, AB 640, will help employees achieve greater
flexibility in work schedules and will give employers the ability to be more responsive
to employee work/life needs. In California, current law requires that overtime
compensation be paid for work performed by an employee in excess of 8 hours in
a single day, regardless of whether the employee works fewer than 40 hours in
that week.
Income & Spending Increased in February
According to an Associated Press March 31, 2005, article, Americans' incomes
rose by 0.3 percent in February while consumer spending climbed by 0.5 percent,
based on a Federal Government report. The article continues:“The Commerce
Department said the gain in spending followed a much smaller 0.1 percent increase in
January and reflected the fact that auto sales rebounded last month after having fallen
in January. The 0.3 percent rise in incomes was attributed to a surge of 262,000
new jobs in February, the biggest increase in four months. Further solid gains in both
incomes and consumer spending are expected in the months ahead as the consumer
continues to be a driving force in the economy. Analysts said the February gains in
incomes and spending showed that the economy was being propelled this year by continued
strength in employment growth and consumer spending, which accounts for
two-thirds of total economic activity.”
Opposing Increase in Maximum Tax Rates
The California Chamber of Commerce recently opposed proposed legislation that
would increase the maximum tax rates, which was heard in the Assembly Revenue and
Taxation Committee. Regarding AB 6, the Chamber said that the bill increases the tax
burden on small and medium-sized businesses by increasing the maximum tax rates to
10 percent and 11 percent and the alternative tax rate to 8.5 percent. It further states
that “increasing taxes on small and medium-sized businesses will not address or resolve
California’s budget crisis. California is already the most expensive state in the country
in which to do business.”
Unemployment Tax Amnesty Information
Interested businesses can gain more information about the California Chambersponsored
legislation that would establish an Unemployment Insurance amnesty
program by visiting the California Chamber’s Web site at www.calchamber.com.
Supporting Vocational Education
The California Chamber of Commerce is supporting several proposed laws that
apply to education. They are:
• AB 1425, which creates flexibility for community colleges to hire
vocational and career technical teachers without violating the colleges’
statutory requirement to have 75 percent of faculty be hired full-time.
• AB 1608, which requires the governing boards of schools teaching the
7th- and 8th- grades to provide education on available career technicaleducation
fields.
• AB 1609, which requires school-district accountability report cards to
include data on the programs the district offers on vocational education
and career-technical education.
• SB 665, which improves job-development counseling to H.S.students.
• SB 794, which assigns community colleges to work with other
education segments to improve the transition of career technicaleducation
students.
• SB 845, which expands the pool of eligible teachers for career technicaleducation
programs.
• SCA 10, which amends the California Constitution to emphasize the
importance of career technical-education in the public schools.
More Workers’ Comp Decreases in Future?
In early April, the California Chamber of Commerce Alert newsletter reported
that the Workers’ Compensation Insurance Rating Bureau of California (WCIRB)
recommended a rate reduction of 10.4 percent. Although the rate reduction is only
advisory and still requires approval by California’s insurance commissioner, it would
be the third rate decrease since Governor Arnold Schwarzenegger signed the reform
bill in April 2004.Also, the California Chamber recently testified in support of
adopting proposed permanent disability rating-schedule regulations. According to
the Alert newsletter: “These regulations are one of the last steps in the implementation
of SB 899, the Chamber-supported workers' compensation package signed
by Governor Arnold Schwarzenegger last year. The Chamber believes that the
immediate adoption of these regulations will provide much-needed reform to the
workers’ compensation system.”
OF MEMBER INTEREST…
© 2003 The New Yorker Collection from cartoonbank.com. All Rights Reserved.
17
THE GEM MAY 2005
5 years
Jim Cathcart, La Quinta Palms Realty
Carmen Cervantes, La Carreta Mexican Foods
Dianne Downey, Journal Broadcast Group, Inc./
KMIR-6
Ondral Girtley, Coca-Cola Enterprises, Inc.
Dale Grinager, Tri-State Land Surveyors
& Civil Engineers
Mark Moran, Mark S. Moran & Associates
Rick Nunez, La Quinta Barber Shop
Michael Shovlin, Shovlin Companies
Don Swindel, Paragon Signs
4 years
Joe Aceves, La Quinta Cab and Tours
Larry Borses, Help-U-Sell Desert Cities Realty
Ozzie Ceja, William Bower Associates Inc.
Marian DiPietro, Devane’s
Patrick C. Schruben, Express Frames
3 years
Jerry Effron, J & J Consignments & Heirlooms
Gail Greenberg, LG’s Prime Steakhouse
Melinda L. Law, Precious-N-Purrfect
Pampered Pets
Dennie Marks, Contact 1, Inc.
Bette Myers, Valley Creditors Service
(GETM, Inc.)
Jimmy Tatosian, Burrtec Waste Industries
Clark Tylee, Embassy Suites-Palm Desert Resort
Jeff Walser, Landmark Golf Club
2 years
Isabel Fioretti, Coachella Valley Properties, Inc.
Kim Herrera, Toner-Ink
Stephen R. Nieto, South West Concepts
Linda Puckett, Mary Kay Cosmetics
Steve Yeoman, JCL Financial Inc.
1 year
Diane Adolph, Coachella Valley on Stage, Inc.
Jeff Atkins, 360 House.com
Noelle Bertram, Stuft Pizza Bar & Grill
Jerry Cort, SalesAction, Inc.
Paul Davis, D.C., Golf Health
& Performance Center
Doug Hesse, Coachella Valley Closet Designs
Jay Hicks,World Savings Real Estate Loan Group
Monica Imperial, Lexi Floral & Gifts
Melanie McCallum, The Falls Prime Steakhouse
& Martini Bar
Kelly Marshall, Real Estate Company
RJ Mayer, Robert Mayer Corporation
Gene Molenkamp, Mountain View
Country Club
Simon Moore, La Casita Nueva Mexican Grill
Patricia Nugent, Primerica,
a Member of Citigroup
Gina M. Reyes, La Quinta Postal Connection
Tami Ryan, At Your Service
Tom Vito, MAS Entertainment
May 2005
C HAMBER A NNIVERSARIES
For a growing number of Americans, snoring
can cause more than a few sleepless nights.
According to the American Sleep Disorders
Association (ASDA), more than 50 million
Americans suffer from a snoring disorder. Thought
of as just an “annoying” problem that plagues certain
people, snoring disorders actually may result
in potential health
problems with longterm
affects if not
properly treated.
Snoring results
from not receiving an
adequate amount of
air while sleeping.
As snorers fall
asleep, their muscles
relax, causing their
airways to become
partially blocked
and the throat structures
to vibrate as air
flows through the
passages at the back of the mouth and nose.
“Snoring can be an annoying and embarrassing
problem for many who suffer from the condition.
Most people underestimate its effects,”
said Arif Shaikh, M.D., Board Certified Ear,
Nose, and Throat specialist on the medical staff
at John F. Kennedy Memorial Hospital.
According to Dr. Shaikh, loud breathing
sounds (referred to as “snoring”) made during
sleep relate to a narrowing in the upper airway,
at the base of the tongue. The sound that snoring
causes is from the uvula, the flap of tissue
that hangs down in the archway that moves up
and down.
Dr. Shaikh added that there are two types
of snoring: hard and soft. Soft snoring results
when the muscle
tone of the soft
palate, which keeps
the air passage open
in the throat for adequate
breathing,
weakens. Breathing
then becomes noisy
when the soft palate
becomes a vibrating
noisemaker as the air
moves across it.
Hard snoring occurs
when there is a
physical obstruction
such as bulky tissue
blocking the air passage.
Both types of snoring can result in various
heath problems, the most prominent being constant
fatigue and exhaustion.
Lack of sleep night after night due to snoring
can cause sleep apnea, according to
American Sleep Apnea Association
(ASAA). Sleep apnea occurs
when a person stops breathing
during the night for one minute
or longer. It is estimated that this
can occur more than 100 times
in one night. The person usually
wakes up for a short period of
time, which ends the apnea
attack. Many don't even remember
waking up.
Common treatments for a
snoring disorder include
Continued Positive Airway
Pressure (CPAP), a nose mask
and compressor pump that
pushes air through narrow airways;
a sleep mask, which covers
the nose and keeps the airway
open during sleep; and
minor surgical procedures on the
soft palate to tighten the flap of
tissue.
For more information on snoring
disorders or for a physician referral,
please call 800-343-4JFK
(343-4535).
WHEN SNORING BECOMES
A NIGHTMARE!
from JFK Memorial Hospital
Gemthe
For Brilliant Results…
Place An Ad
In The July Issue.
Reserve Your Space
By June First.
564-3199
18
LA QUINTA CHAMBER OF COMMERCE www.lqchamber.com
THANK
YOU.
OUR
2005
DIAMOND
SPONSORS
19
THE GEM MAY 2005
Welcome New Members
WE APPRECIATE YOUR INVESTMENT IN THE LA QUINTA CHAMBER OF COMMERCE AND WELCOME YOU TO THE AREA’S “BUSINESS RESOURCE CONNECTION.”
ACCLAIM INSURANCE SERVICES, INC.
Sheri A. Martin
50-182 Calle Maria
La Quinta CA 92253
(760) 564-2395 P/F
sherimartin@yahoo.com
Category: Insurance Services
AIR EXPERTS AIR CONDITIONING –
HEATING
Paul Van Vlymen
PO Box 94
La Quinta CA 92247-0094
(760) 777-1724 P
Category: A/C-Heating
C & S SALES
Andrea Fehring
13200 Estrella
Gardena CA 90248
(800) 327-7002 P (310) 538-2814 F
andrea@cssales.com
www.cssales.com
Category: Graphic Design
DANMER CUSTOM SHUTTERS
Debra Fink
54-620 Avenida Obregon
La Quinta CA 92253
(760) 771-4002 P (760) 771-3466 F
Debbie.fink@danmer.com
www.customshutter.com
Category: Interior Design
DESERT E SELLER
Cheri Behlman
55-706 Brae Burn
La Quinta CA 92253
(760) 771-3463 P (760) 771-0321 F
deserteseller@aol.com
Category: Consignment
GONSTEAD FAMILY CHIROPRACTIC
Jeremy Moffitt, D.C.
80-150 Highway 111, Suite C-5 & 6
Indio CA 92201
(760) 863-0435 P (760) 863-0436 F
gonstead@verizon.net
Category: Chiropractic
Referred by: Bob Bradach-Jackson Hewitt Tax Service
MCW NETWORKING, INC.
Al Sweeney
75-110 St. Charles Place # 11-B
Palm Desert CA 92211
(760) 776-1211 P (760) 773-5441 F
info@mcwnetworking.com
www.mcwnetworking.com
Category: Computer Consultant
NICOLAS P. HEMES,
MARKETING CONSULTANT
Nicolas P. Hemes
79-405 Highway 111, Suite 9, #287
La Quinta CA 92253
(760) 221-1236 P
hemes@msn.com
Category: Marketing Consulting
PHOEBE'S CUSTOM EMBROIDERY
Mary Cummins
77-955 Calle Tampico # D
La Quinta CA 92253
(760) 396-4686 P (760) 396-4692 F
phebs@aol.com
www.ISTITCH4U.com
Category: Promotional Products/Logo T-Shirts
SAFEHOUSE OF THE DESERT
Karen Merritt
42-600 Cook Street, Suite 201-A
Palm Desert CA 92211
(760) 674-8408 P (760) 674-9923 F
kmerritt@operationsafehouse.org
www.operationsafehouse.org
Category: Non-Profit Club/Organizations
Referred by: Mark Moran-Mark S. Moran & Associates
WINDERMERE REAL ESTATE
Jane Angwin
47-250 Washington St., B
La Quinta CA 92253
(760) 574-6805 P (760) 777-8926 F
jangwin@windermere.com
Category: Real Estate-Residential
20
LA QUINTA CHAMBER OF COMMERCE www.lqchamber.com
 davido.extraxim@gmail.com