CEPRCertification in
Education for
Public Relations
Submit a Word document to jeneen.garcia@prsa.org
a minimum of three months in advance of preferred site visit dates _______________________________________________
A-01. Name of institution and location
Example: University of the Arctic - North Pole, Arctic Zone
A-02. Credentials held by the institution
Example: Accredited by the Far North Accrediting Council
A-03. Contact information for administrators in the academic unit(s) in which public relations is housed
Example: Chris Jones, dean of the College of Business, 555-123-4567, jones@arctic.edu
Fran Johnson, chair of the Department of Communication, 555-123-4567, johnson@arctic.edu
Terry Smith, head of the Public Relations Program, 555-123-4567, smith@arctic.edu
A-04. Credentials held by the unit(s)
Example: College is accredited by the Association to Advance Collegiate Schools of Business International
Department is accredited by the Accrediting Council for Education in Journalism & Mass Communications
A-05. Academic degree(s) under CEPR review
Example: Bachelor of Science in Communication - Public Relations
B-01. Statement of educational philosophy and goals of the program in public relations education,
including ethics, diversity and global perspectives.
B-02. Assessment criteria, methods and results, including summative findings (achievement of goals)
and formative findings (application to improvement of the program).
Methods could be exit interviews with graduating seniors, focus groups with alumni and
surveys of graduates’ employers. How did findings indicate achievement of the program’s goals?
How were findings applied to improving the program?
B-03. Admissions and retention criteria for the university and for the program.
Example: Admission to the university is moderately selective with a minimum 20 ACT score,
a 3.0 high school GPA or matriculation in the top 10 percent of the high school class.
Students must maintain a minimum 2.0 GPA for retention in the university.
Completion of 45 hours with a minimum 2.5 GPA is required for admission to the program.
A minimum “C” in each course in the major with a cumulative 2.5 GPA is required for retention.
B-04. Admissions data for at least each of the last three years –
number of applicants and acceptance percentage by gender, ethnicity and/or national origin.
B-05. Matriculation data for at least each of the last three years –
number of students and graduation rate by gender, ethnicity and/or national origin. 1• APPLICATION