YOUR RESOURCES FOR MARKET
RESEARCH
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Small Business BC | Tel: 604-775-5525 | 1-800-667-2272 | Email: askus@smallbusinessbc.ca | Web:smallbusinessbc.ca
GENERAL RESOURCES
SMALL BUSINESS ACCELERATOR
bit.ly/Mrl2xC
The Small Business Accelerator allows you to search across, and link into relevant sources of industry-specific business information. The information on this website includes secondary market research sources, education, and business support services - for BC business owners and entrepreneurs.
STATS LINK CANADA
bit.ly/Nh16To
Stats Link Canada contains information on doing market research and descriptions of government and non-government resources that offer free or low-cost statistics online. Also provides subscribers with links to industry statistics by sector as well as benchmarking information using Financial Performance Indicators.
BC STATS
bit.ly/MpFnpC
BC Stats is the central statistical agency of British Columbia. They have the largest collection of BC based statistical products, services, and expertise.
STATISTICS CANADA
bit.ly/MrlmMF
Statistics Canada publishes a wide variety of information on economic and social conditions in Canada.
INDUSTRY CANADA
bit.ly/P4Mjee
Industry Canada¡¦s website is a comprehensive source of Canadian market and business information. There are several hundred thousand documents available.
VANCOUVER PUBLIC LIBRARY SYSTEM
bit.ly/N5VsEk
If you have a Vancouver Public Library card, you have access from home to VPL's Electronic Resources where you can access periodical databases (CBCA, Canadian Newstand), an association listing (Community Organizational Database), and more.
CIVICNET A Union of British Columbia Municipalities
bit.ly/LOSkwK
Civicnet offers a comprehensive list of British Columbia towns, cities, and regional Districts. Links to contact information or, if available, community web pages.
GOVERNMENT OF BRITISH COLUMBIA LINKS
bit.ly/NmjzNF
Here is a comprehensive list of B.C. Government organizations.
GOVERNMENT OF CANADA
bit.ly/MpFEIU
Government of Canada institutions are listed in alphabetical order. A list of Government of Canada Internet Addresses is also available
YOUR RESOURCES FOR MARKET
RESEARCH
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Small Business BC | Tel: 604-775-5525 | 1-800-667-2272 | Email: askus@smallbusinessbc.ca | Web:smallbusinessbc.ca
DEMOGRAPHICS
2006 CENSUS DATA
STATISTICS CANADA
bit.ly/OD4bJz
A census is a survey of the entire population instead of just a sample. Canada¡¦s Census provides information on a variety of characteristics including Age, Sex, Commuters, Earnings, Ethnicity, Religion, Marital Status. Vital information for locating a target market.
POPULATION ESTIMATES
BC STATS
bit.ly/LloIWs
There are a several population concepts that are important to understand when completing a business plan. There are estimates which are current (annual), compared to census (every 5 years), and are derived from hydro connections, old age security cheques, and school enrolments. These are not population counts like a census but estimates of the size of the population with some error.
POPULATION FORECASTS
BC STATS
bit.ly/M7jLQo
The second concept is a population forecast. These are estimates of future populations based on historical growth trends, births, deaths, and migration. Projections may have a higher degree of error than population estimates and are available based on Health Areas. These areas have been created for the delivery of health services but they can be used to gauge population demands of your target market.
IMMIGRATION & MIGRATION REPORTS
BC STATS
bit.ly/P4MtCh
A third population concept important for a business plan is the immigration that can influence a target market. Countries that provide changing populations may impact your target area for language, education, skills, and spending habits. Information on immigration can be found on the website.
NEIGHBOURHOOD INCOME AND DEMOGRAPHICS
BC STATS
bit.ly/Ok02Jp
How many males earn over $100,000 in your neighbourhood? These tables are sorted by Forward Sortation Area (FSA). The FSA represents a geographic area that corresponds to the first three characters of a postal code.
* Visit the Canada Post website to see the streets that bound the postal code you are interested in. http://www.canadapost.ca/cpc2/addrm/hh/current/indexm/cmBC-e.asp SPENDING PATTERNS
AVERAGE HOUSEHOLD EXPENDITURES
STATS CAN
bit.ly/NyCiVu
What does the average household spend in a year? Other family expenditures include, among others, Food, Shelter, Household Operation, Clothing, Transportation, and Education. You can calculate a crude projected increase in the amount spent on your product.
YOUR RESOURCES FOR MARKET
RESEARCH
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Small Business BC | Tel: 604-775-5525 | 1-800-667-2272 | Email: askus@smallbusinessbc.ca | Web:smallbusinessbc.ca
AVERAGE WEEKLY FOOD EXPENDITURES
STATS CAN
bit.ly/NyCiVu
What does the average household in Vancouver spend on seafood each week? How does this compare to the Canadian average? You can find this out on the Stats Can website.
TRADE DATA ONLINE
INDUSTRY CANADA
bit.ly/Nr1FId
Did imports of bicycles into Canada increase significantly over the last five years? Import/export data reflects changing consumer patterns. INDUSTRY OVERVIEW
SME BENCHMARKING TOOL
INDUSTRY CANADA
bit.ly/PVH3MJ l
With Small Business Profiles, you can estimate expenses for hundreds of different kinds businesses. The data provides performance benchmarks for the financial planning of start-up and established small and medium sized businesses.
BUSINESS INFORMATION BY SECTOR
INDUSTRY CANADA
bit.ly/LV8C2K
Business information is listed by industrial category. A comprehensive, A to Z listing of industry reports.
ECONOMIC ANALYSIS AND STATISTICS
INDUSTRY CANADA
bit.ly/Llpq64
Economic Analysis and Statistics provides you with newsletters and analysis of economic topics, including trade, investment, and indicators of the Canadian economy. ECONOMIC REPORTS
BMO: ECONOMIC RESEARCH
bit.ly/Ok20cQ
This site houses many reports covering Canadian, U.S. and international issues. Included are daily, weekly and monthly reviews, economic indicators and exchange rates.
CIBC: ECONOMICS ONLINE
bit.ly/NmLqu6
This site provides tools to assist in navigating and understanding the Canadian and U.S. economies.
ROYAL BANK: ECONOMICS
bit.ly/PScgiy
RBC Financial Group economists review each day's Canadian and U.S. data releases and preview upcoming economic reports.
SCOTIABANK: ECONOMICS PUBLICATIONS
bit.ly/Sj6vsN
Reports prepared by the Scotia Economics team covering a wide range of topical issues pertaining to the North American and Global economies.
YOUR RESOURCES FOR MARKET
RESEARCH
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Small Business BC | Tel: 604-775-5525 | 1-800-667-2272 | Email: askus@smallbusinessbc.ca | Web:smallbusinessbc.ca
DIRECTORIES
ESOURCECANADA.COM
bit.ly/LlpZN7
Canada's business-to-business online buyers' guide and industrial directory with e-commerce features and services.
FRASER'S CANADIAN TRADE DIRECTORY
bit.ly/NIjFOL
Fraser's is a directory of Canadian Manufacturers. Search by product name, company name, or brand name.
CANADIAN TRADE INDEX
bit.ly/Llq1Vi
A directory of fifty thousand products from over twenty-five thousand Canadian manufacturers and distributors. Search by product, company, trade mark or brand name.
CANADIAN COMPANY CAPABILITIES
bit.ly/Nh5wJZ
Use Canadian Company Capabilities to find comprehensive contact information, sales, SIC code, year established, export information, company profile, and more.
SUPERPAGES.CA
bit.ly/PScE0o
Search company listings in British Columbia. Search by business category, company name or geographic region. Great for obtaining a list of almost any type of company.
BC MANUFACTURERS¡¦ DIRECTORY
bit.ly/MmnwDM
The BC Manufacturers' Directory is now available online. Scroll through an A-Z listing, or search by keyword. Use the "update or add" option to include any new listings.
SCOTTSINFO.COM
bit.ly/Ok39RF
Scott's contains over 115,000 companies, and over 210,000 executive contacts. Includes manufacturers, wholesalers, distributors, sales agents, and business services. Free search, but a charge for company profiles.
BC GOVERNMENT DIRECTORY
bit.ly/LVdNj4
This web site provides you with a BC database of provincial government organizational information, including the Premier's office, ministries, crown corporations, public agencies and their employees. INTERNATIONAL TRADE
TRADE DATA ONLINE
INDUSTRY CANADA
bit.ly/Nr1FId
Did imports of bicycles into Canada increase significantly over the last five years? Import/export data reflects changing consumer patterns.
STATISTICAL AGENCIES International
usa.gov/M7llli
Find statistics on countries around the world using this comprehensive list of statistical agencies. (World counter-parts to Statistics Canada)
TRADE EVENTS CALENDAR
bit.ly/Nml7ah
This website provides a listing of international trade events occurring within British Columbia and the Yukon.
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YOUR RESOURCES FOR MARKET
RESEARCH
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Small Business BC | Tel: 604-775-5525 | 1-800-667-2272 | Email: askus@smallbusinessbc.ca | Web:smallbusinessbc.ca
TRADEMAP
bit.ly/PSdDxE
Provides on-line access to the world¡¦s largest trade database and presents indicators on export performance, international demand, alternative markets, and the role of competitors from both the product and country perspective.
CIA WORLD FACT BOOK 2003
usa.gov/MpHwS3
This website provides access to extensive profiles of countries including economic, geographic and political information and statistics.
CANADIAN IMPORTERS DATABASE
bit.ly/Mro054
A database of firms that import products into Canada. Search by product or by city or country.
CANADA BUSINESS IMPORTING INFORMATION
bit.ly/Nr3hlk
Canada Business is your gateway to a comprehensive range of resources designed to help both new and experienced importers with every stage of the import process.
CANADA BUSINESS EXPORTING INFORMATION
bit.ly/OD6TyO
Canada Business has an online resource for export information. Canada Business works with provinces and territories and other partners to help Canadian businesses export.
DON¡¦T KNOW WHERE TO START?
READY FOR THE NEXT STEP?
MARKET RESEARCH SEMINAR
MARKET RESEARCH ADVISORY SERVICE $49 PLUS TAXES „h Seminar explores the tools used to research your industry and identify your key market segments. „h Discusses research methods, how to design & conduct surveys, online survey tools and use of primary/secondary data..
$50 PER HOUR PLUS TAXES „h Have an advisor lead you through how to gather market data relevant to your business research needs. „h We recommend you attend the Start Smart Level 3 - Market Research seminar prior to booking an advisory service.
CONTACT CLIENT SERVICES 604-775-5525 | 1-800-667-2272 | askus@smallbusinessbc.ca
If you would like to get the latest information relevant to your business, sign up to the Small Business BC eNews at http://www.smallbusinessbc.ca/community.
 davido.extraxim@gmail.com