September 2011
Volume XXV Issue 9
next After Hours Business Social hosted by
Aaction Rents & Cal Am Wate r Thursday, September 8
1000 River Rd., Fulton 5:30 pm - 7:30 pm
Wine Count ry Harvest Fai re Wednesday, October 5
Business Showcase & Silent Auction 4:00 to 8:00 pm
Wells Fargo Center for the Arts
August Social hosted by 50 Mark West Springs Road, Santa Rosa
Cloverleaf Ranch page 3
Bringing Business & the Community Together! The Lark
4787 Old Redwood Highway, Suite 101, Santa Rosa, CA 95403 707.578.7975
Office Hours: Mon - Thurs 10am - 3pm
Wine Count ry Harvest Fai re & Business Showcase
Join us on Wednes day, Octobe r 5 4:00 - 8:00 pm
Wells Fargo Center for the Arts, 50 Mark West Springs Road, Santa Rosa, CA
This free event showcases businesses while the public enjoys complimentary food
and Sonoma County wines and beverages. We usually have over 1000 visitors
to this popular annual community event. SHOWCASE YOUR BUSINESS at our
member prices and take advantage of this Chamber benefit!
For information call the Chamber: 707 578-7975
or email:
Purchase Your Tradeshow Booth Online NOW:
Member’s Price:
4’ Table= $250.00 8’ Table= $350.00
Non-Member’s Price: (includes 1 year membership)
4’ Table= $375.00 8’ Table= $475.00
There are only a few booths available so contact
us now for the best choice!
It’s Getting Close r
It’s getting closer - only one month to go until the 22nd Annual Wine Country
Harvest Faire & Business Showcase happening Wednesday October 5, 2011
4:00pm – 8:00pm at the Wells Fargo Center for the Arts.
Time to start planning your booth and presentation.
Here are some suggestions to start the process. continued on page 4
Visit for
Sponso r
Wednesday, October 5
4:00 - 8:00 pm
50 Mark West
Springs Road
Santa Rosa
Pageageage 2 Bringing Business & the Community Together!
Our Mission:
The Mark West Area Chamber of Commerce is organized to advance the economic well-being and uniqueness of the Mark West Area so that its citizens and all areas of its business community shall prosper.
Brian Molsberry,
Molsberry Markets,
The next Board of Director’s meeting
is September 13 at
Grace Fellowship
608 Larkfield Center
11:30 am - 1:00 pm
Want to keep abreast of important information pertinent to local business issues?
Presiesiesidententent’s Messageessageessageessageessageessage:
Hi Everybody!
Well with Labor Day passing, the children are back to school full time. The days are growing shorter. It’s starting to feel like the end of summer. I hope everybody had a wonderful summer!
The Trade Show is a month away Oct. 5th from 4-8 p.m. Get signed up now for a great opportunity to showcase your business. You can sign up by calling the office at 578-7975 or on-line at
Sorry I missed the last social at Cloverleaf Ranch. I was on a mountain bike trip with my son Shawn at Northstar Ski Resort. I hear the social was great. If it was anything like the dinner I’m sure Shawna and her staff did a wonderful job.
The next month’s social is being hosted by California American Water Company and Aaction Rents to be held on September 8th at Aaction Rents on River Road.
See you there.... Brian Molsberry
zationationation ation - Membeembeembeember toto Membeembeembeember
What a wonderful Chamber we all belong to. What makes it so wonderful is the people and the businesses that are members.
Far too often we never take the time to acknowledge members and the services they provide. For me, these past few months, I have had a need for services and decided, before I went anywhere else, to check with our members to see who might be able to take care of what I needed.
Once I did that, and got satisfaction, I recognized, as Chamber Members, we do not know too much about our members or who has utilized their services. With this thought in mind I have developed this new Blog post called Recognization - Member to Member. I truly hope it inspires all of us to let me know who you have done business with and what the service was like. During the past few months, I have needed services and I thought I would start the ball rolling.
Also, when you submit a name and experience, we will mention your business as well. It is my hope that we can both support and help our members generate more business for one another. After all, what better way is there to make a decision about a business than to hear about it straight from the customer’s mouth.
Special Acknowledgement to: Larsen Automotive - for making my car safe by putting in new front brakes at an affordable price. I have used Larsen before and find they provide excellent service, and provide a loaner car along with always going over the bill with me several times to make sure what I am being charged for.
continued on page 4
Mark Westestest Areaea Chambehambehambehambehamber of Commeommeommeommercece & Visitoisitoisitoisitoisitors centecentecentecentecenter Pageageage 3
see schedule on page 5
Photos by Sonoma CONNECTION More photos
Sociaociaociaocial hostehostehostehostehosted by Cloveoveoverleaeaf RanchRanchRanchRanchRanch
August’s Business After Hours Social was hosted by Cloverleaf Ranch, located at 3892 Old Redwood Hwy. in Santa Rosa.
Shawna De Grange and her wonderful staff at Cloverleaf Ranch put together a selection of local wines and treated us to pizza, salad, and a tasty noodle dish.
Shawna talked about the history of the ranch and her family’s commitment to providing a wonderful experience for their visitors and campers. “Our 160 acre ranch, established in 1947, is a beautiful facility. We offer riding lessons, horse boarding, facility rentals, and a summer camp program. Also call us for a wedding location. Our summer camp program offers over 25 activities that are available year round for customized events. Join us for horse backriding, swimming, archery, team sports, our Ropes Course and so much more.”
Cloverleaf Ranch recently hosted the Chamber’s Annual Installation Dinner and gave us a great dinner complete with appetizers and dessert, as well as dancing in the barn!
The business drawn for the Pot of Gold was IMS Int’l Monetary Systems. Unfortunately, Paul Garrett, Broker, was not present to claim the prize. The Pot of Gold payout at the September 8 social hosted by California American Water and Aaction Rents will increase to $120.00. A member of your business must attend the social to win the Pot of Gold!
The 50 / 50 raffle of $35.00 was won by a Cloverleaf Ranch member.
Thanks to Cloverleaf Ranch and Sonoma County Airport Express for donating prizes for the business card drawing. Winners were Jim Bajgrowicz, consultant, and Peter Lescure, Lescure Engineers.
Congratulations to all of our winners and thanks to the team at Cloverleaf Ranch for great social!
contributed by Kathleen Palmer, Ambassador
Augustugustugust Businessusinessusinessusinessusinessusinessusiness Afteter Hou rs Sociaociaocia l
Shawna De Grange, Cloverleaf Ranch, Lacey Burdette, Windsor Times & 50/50 winner
Aggie Maggio, Coldwell Banker, Jerry Hankins, Internet Sales
Steve Plamann, Aaction Rents, Virginie Dorn, Santa Rosa Copy
Paul Erickson, Real Estate Appraisals, Gil Hawkins, California Hawk Wealth Mgt., Dorothy Erickson, Real Estate Appraisals, Laura Buhrer, Exchange Bank
Kimberlee Anderson, Assets Insurance, Kathleen Palmer, Sonoma CONNECTION
Tony Lindstrom, Cal Am Water, Phil Essner, Essner Tree Service, Marc Durand, Naturalight Solar, Inc.
Shawna & Ginger De Grange, Cloverleaf Ranch, John Essman, Sonoma CONNECTION
Lacey Burdette, Windsor Times,
Peter Lescure, Lescure Engineers
Silveira Pontiac Buick GMC 1993
Pageageage 4 Bringing Business & the Community Together!
Newew MEmbembembers:
California Hawk Wealth Mgt.,
2625 Piner Rd,
Santa Rosa, CA 95401
Gilbert Hawkins
Phone: (707) 575-7747
Fax: (707) 575-0510
Pronoeo Insurance Agency, LLC
PO Box 2593
Santa Rosa, CA 95405
Karen Ball
Phone: (707) 293-6108
Fax: (707) 573-3839
Benjamin Tire & Brake 1993
Golden Bear Financial 1993
Healthy Are We 2006
Extended Child 2010
Care Coalition
Thank You!
Wineineine Count ount ry Harvestvestvestvest FaiFaiFaire & Businessusinessusinessusinessusinessusinessusiness Showcasehowcasehowcasehowcasehowcasehowcasehowcase & Silententent Auctionuctionuctionuction uction
It’s Gettingettingettingettingettingetting Closeoseoser
continued from page 1
Start planning who is going to staff your booth and what their hours are. Prepare an outline of what your expectations are while they are at the booth i.e. hours, giveaways and collections of leads via signup sheet or collecting of business cards. Make sure everyone understands what the goals for the event are. Get your staff involved in the planning of the booth, this helps develop teamwork and excitement. Will they need badges?
If you plan to use giveaways in your booth, what’s your strategy? An effective promotional giveaway should reinforce your company’s image and message in addition to supporting your communications goals at the show. With budgets tight, no one can afford to waste money on a gift that doesn’t fulfill objectives. So before you order those coffee cups, pens or key change, a quick review of the desired results might be in order.
1. Do you have a new product or service and you want everyone in attendance to know about it? Choose a giveaway you can give to visitors you come in contact with.
2. Want to pull your primary prospects to your booth? Try sending a post card inviting them to your booth. Let them know there are discounts if you buy onsite.
3. Want prospects to buy on site? Provide a show special for on-site orders with discounts.
4. How about lead cards? Offer a giveaway for those visitors who fill them out or sit through a presentation or demonstration. A sign always helps in announcing show specials.
The Harvest Faire and Business Showcase is an opportunity to see your customers and to meet new customers along with gathering leads. It is also a time to have fun, to show off new products and to be part of our business community. One never knows who they might meet or how many new customers will be generated unless they are part of the faire. If you have not secured your booth I suggest you do it now. Don’t miss out on the FUN.
Suggestion: Send out a special invitation to your friends and clients to see you at the Trade Show. The personal touch always helps business!
Looking to seeing everyone at the Trade Show. For all those participating at the end of the show you will be getting a special handout on Trade Show Followup Techniques.
Respectfully submitted by: Elaine B. Holtz - Norton & Holtz Business Solutions
zationationation ation - Membeembeembeember toto Membeembeembeember
continued from page 2
Aaction Rents - Steve Plamann - I was having some tree services done and needed some special equipment. They were able to take care of the provider in a timely fashion and allowed for a small discount because I am a Chamber member.
We all need recognization - if you have utilized a chamber member please email me at and let us know about it.
Show how Sponsoponsoponsoponso r
Wednesday, October 5
4:00 - 8:00 pm
50 Mark West
Springs Road
Santa Rosa
Mark Westestest Areaea Chambehambehambehambehamber of Commeommeommeommercece & Visitoisitoisitoisitoisitors centecentecentecentecenter Pageageage 5
UPcomingcomingcomingcomingcomingcoming Businessusinessusinessusinessusinessusinessusiness Sociaociaociaocials
Thursday, September 8 5:30-7:30pm
Hosted by California American Water & Aaction Rents
Location: Aaction Rents, 1000 River Rd., Fulton
Thursday, October 13 5:30-7:30pm
Hosted by Anytime Fitness
Location: 490 Larkfield Center, Santa Rosa
Thursday, November 10 5:30-7:30pm
Hosted by Extended Child Care Coalition
Location: 1745 Copperhill Parkway, Suite #5, Santa Rosa
Thursday, December 8 5:30-7:30pm
Hosted by Molsberry Markets, Inc. & Exchange Bank
Location: 500 Larkfield Center, Santa Rosa
Sign Up NOW for 2012 Socials
- dates are filling up - schedule yours NOW!
If you are a member interested in hosting a
Business After Hours Social, please contact
Kimberlee Anderson, 546-8020, email, or visit our
Calendar of Events page at
Wineineine countcountcountcountcountry Harvestvestvestvest FaiFaiFaire & businessbusinessbusinessbusinessbusinessbusinessbusinessbusiness Showcasehowcasehowcasehowcasehowcasehowcasehowcase
Wednesday, October 5 4 - 8 pm
Hosted by 60+ Local Businesses
Location: Wells Fargo Center for the Arts
50 Mark West Springs Road Santa Rosa
Holiday Treeee LightingLightingLightingLightingLightingLightingLightingLighting
Wednesday, December 7 6:00-7:00pm
Hosted by the Mark West Area Chamber
Location: Larkfield Center in front of Molsberrys Market
Chambehambehambehambehamber Meetingseetingseetingseetingseetingseetings
Tuesday, September 13
Board of Directors
11:30am - 1:00pm
Grace Fellowship
Thursday, September 8
4:00pm - 5:00pm
Chamber Office
Saving WaterSaves • (888) 237-1333
Interested in joining
our Ambassador Club?
Contact Kim Anderson
Assets Insurance 546-8020
Membeembeembeembershipshipshipship DiDirectoectoectoectory 2011
Our new membership directory has been printed. A Chamber volunteer will be contacting you to deliver your copy.
Use your directory to find Chamber businesses who offer the services you need, and who may be a prospective customer for you!
Pageage 6 Bringing Business & the Community Together!
Goooodwiwill Industustustriesiesies wewelcomescomescomescomescomes Annennenne Martintintin
Goodwill Industries of the Redwood Empire is pleased to announce that Anne Martin joined the organization on June 6 as Vice President of Retail and Operations. Anne previously served as Vice President of Operations and Sales for Goodwill of Orange County where she took their retail store revenue from $7.2 million to $36 million annually. Among her other achievements was the development of Orange County’s E-Commerce business, ranking #1 in sales-per-square foot among all Goodwill’s nationally within their size, and development of their e-Waste recycling program. Anne has received a number of distinguished awards from Goodwill International including Outstanding Retail Excellence and Outstanding Operations.
Anne holds a B.S. degree from the University of Wisconsin-Stout, Menomonie, WI and an MBA from the University of Phoenix, Tucson, AZ.
We are excited to have Anne join our team, and look forward to her contributions to our organization!
contributed by Stephanie Munson, Goodwill Industries
The Sonoma County Economic Development Board is pleased to present the 2011 Economic Development Board Wine Industry Insider, which gives a general overview of Sonoma County’s wine industry. This report outlines recent industry performance, industry drivers, expenses, risks and profitability.
Highlights include:
Wine consumption in the U.S. grew by 2% in 2010 to pre-recession levels, • sales increases were largely concentrated below the $25 a bottle price category, limiting the benefit from producers of high-priced wines.
Falling wine inventories caused by severe weather in 2010 is a key positive • price driver for wineries. Growing price stability will allow a recovery to finally begin to take hold in the wine industry.
The wet winter, with rainfall 30% higher than normal, ended drought • conditions and will temporarily help wine grape growers cope with increasing limitations on water use.
Overall, the long term outlook for the wine industry is positive. This is • particularly because demographic trends suggest that the consumer market will remain strong.
To see the report in its entirety, please see:
Thank you for your interest in the Economic Development Board’s research. For additional information, questions, comments, or suggestions please contact us at (707) 565-7170 or visit
Ben Stone, Economic Development Board
In a testament to the generosity of Sonoma County residents, the First Annual United Way Children’s Book Drive netted 5,118 books for needy kids and teens! The books come at the perfect time. Our direct outreach to low-income children’s programs really took flight beginning in July. Many of these youth have few, if any, books in their homes. But when they see the high quality titles they can choose on board the Free Bookmobile, their eyes light up. “It’s better than ice cream in their minds,” said one happy mom. We are helping shift the culture with enhanced access to knowledge!
Glen Weaver, Director, Sonoma County Free Bookmobile,
Anne Martin, Vice President of Retail and Operations, Goodwill Industries
2011 Economic conomicconomicconomicconomicconomic DeveDeveDeveDevelopmentopmentopmentopmentopmentopment Boaoard Wineineine Indust ry Insinsi der
Prepared for Sonoma County Economic Development Board
Sonomaonomaonomaonomaonoma Countountountounty Freeee Booookmobimobi mobile
Free Bookmobile receives over 5,000 children’s books!
Mark Westestest Areaea Chambehambehambehambehamber of Commeommeommeommercece & Visitoisitoisitoisitoisitors centecentecentecentecenter Pageageage 7
Promote your business with
your flyer in the Chamber newsletter.
You supply the flyers - We do the work!
fficeice rs
Brian Molsberry Molsberry Markets, Inc.
Past President, VP Public Relations
Will Brodt Promos Oncall
Corporate Secretary
Susan Lindstrom Guardian Caregiver Connections
Corporate Treasurer
John Essman Sonoma CONNECTION
VP Business Services
Elaine B. Holtz Norton & Holtz Business Solutions
VP Community Services, Membership
Patricia Dearmin 539-4945
James Bajgrowicz Office of James Bajgrowicz
Laura Buhrer Exchange Bank/Larkfield
Shawna DeGrange Cloverleaf Ranch
Stephanie Munson Goodwill Industries
523-0550 ext. 213
Sue Sloat Mark West Union School District
Doug Williams Rincon Valley Fire District
Heaead Ambassambassambassambassambassambassador
Kimberlee Anderson Assets Insurance
OUtreacheacheacheach Committeeommitteeommitteeommitteeommitteeommitteeommitteeommittee
Susan Lindstrom Guardian Caregiver Connections
Pub liciticiticit y
Evan Jacobs Cal-American Water Co.
Daryl Anderson Wikiup Properties
OFFFFICE Volunteeunteeunteeunteeunteers
Patricia Dearmin Elaine B. Holtz Jim Bajgrowicz
Mark Westestest Areaea Communitommunitommunitommunitommunitommunitommunity Informationmationmationmation mation
AREA POPULATION - within a 3 mile radius - 20,000
ELEVATION - 160 feet above sea level
BOUNDARIES - Area approximately bounded by:
Shiloh Road - North Piner Road - South
West Olivet Road - West Lodge on Mark West Springs Rd - East
The Lark Newsletter is published monthly under the direction of:
The Mark West Area Chamber of Commerce & Visitors Center
4787 Old Redwood Hiwy, Suite 101, Santa Rosa, CA 95403
ADVERTISING: 6 months $107.50; 1 year $200
FLYER INSERTION: $35 per issue.
You supply a pdf version of your 8.5” x 11” flyer to
You can pay online @
The Lark Newsletter is emailed to member businesses each month.
For more information, contact the Chamber Office at 578-7975.
Editors: Kathleen Palmer & John Essman (707) 433-8774
Deadline for publication is the 3rd Wednesday of the month.
Please email your materials to
Chambehambehambehambehamber Membeembeembeembershipshipshipship DuesDuesDuesDues
Effective May 1, 2006
Standard Dues Non-Profit Dues
$125.00 Business (1-5 Personnel) $110.00
$175.00 Business (6-10 Personnel) $155.00
$245.00 Business (11+ Personnel) $215.00
$625.00 Corporate Sponsor
$ 95.00 Individual (no business affiliation)
You can pay online @
4787 Old Redwood Hwy, Suite 101
Santa Rosa, CA 95403
Bringinginginginginginginginginginging Businessusinessusinessusinessusinessusinessusiness & thethethe Communitommunitommunitommunitommunitommunitommunity Togetheogetheogetheogetheogetheogether!
Afteter Houours
Businessusinessusiness usinessusinessusiness Sociaocia ocial
Thursday, September 8
5:30- 7:30pm
Hosted by
California Amemericanicanican Wateateater
& Aactionactionactionaction action RentsRentsRentsRentsRents
1000 River Rd., Fulton
Thank you to our 21st Annual Harvest Faire & Business Showcase Vendors & Participants!
Locals Attend
Raffle Winner
Raffle Prizes
Food & Drinks
Silent Auction
Thank You to Our Corporate Sponsors!
22nd AnnualWine Country Harvest FaireBusiness Showcase & Silent AuctionWednesday, October 5, 2011 4 – 8 PMPlease call the Chamber at 578-7975 or visit to participate.CompanyContactAddressCity/State/ZIPPhone/FAXEmail Card #Exp DateSignature Check payable to: Mark West ChamberPay Online: MarkWest.orgPlease charge my VISA/MASTERCARDpresented by the Mark West Area Chamber of Commerce & Visitors Center Exhibits, Entertainment, Networking FUN, FOOD & WINEJoin us at theMembers$250$350Non-Members$375*$475* Booth Fee includes display space, table, 2 chairs,tablecloth, and exhibitor ribbons. Electricity available on request, at no additional charge.Reserve Your Space NOW!Mail: MWACC, 4787 Old Redwood Hwy, Suite 101 , Santa Rosa, CA 95403 FAX: 707 578-0397YES, I will donate to the Silent Auction:item value $ 4’ Table 8’ Table Check if table not needed(see back for height restrictions)Table Location 1st Choice 2nd Choice Corporate Sponsorships Available. Ask for Details.(* includes 1 Year Membership)(50% deposit required to reserve a space)Ver #4’ Table8’ Table
RVFD Storage MasterPCAMSutterExchange BankBistro 29 SolarCraftGoodwill/Job LinkWeinstein SecurityBELLA MIA Promos OncallAdv Tech PDMosquitoEACCostcoClub WINRE DisposalBurgessIMSHeatherMCCal StateBear RepublicChancellor PlaceSonic.Net Net ProfitKiwanis Safari WestSHERIFFSMWCSDGolden Bear BBR State FarmEAGLENorth Coast Eichler’sCal-AmCal-AmBenjamin CLOVER Frank-LinCellularworldKA Chinese Real Goods Aaction RentsREBC4071682Entrance143711912151320181719294241242735233233221021525156575853544744434849504546262528313034PatioFountainPato36634BalconyBalconyRearEntranceSilent Auction555A55BGRAND RAFFLEC C13839Wine Country Harvest Faire and Business Showcase Wednesday, October 5, 20114’ table8’ tableTables numbered 1-22 & 36-39 under Balcony (dotted line) have a 7 1/2’ height limitElectricity available on request